Your new role
It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969.
About the role
As a Branch General Manager, you will lead your team to deliver an exceptional customer experience while driving the success of your store and owning all financial and operational performance, from sales targets to safety and compliance. You are responsible for creating a positive, inclusive, and high‑performing culture by coaching and developing colleagues, communicating clearly, and managing team schedules to support work‑life balance. Success also involves continuously raising standards using customer feedback and performance data, keeping store layouts inspiring, and connecting with the local community to build long‑term engagement.
This role is for a strong people leader with the confidence to make decisions, motivate others, and manage change. While retail management experience is a bonus, you must possess great communication skills, a passion for customer experience, and the drive to make things happen.
Responsibilities
* Lead your team to deliver a seamless customer experience.
* Use customer feedback and performance data to continuously raise the bar.
* Own your store’s financial and operational performance – from sales targets to safety and compliance.
* Create a fun, inclusive, and high‑performing team culture where everyone feels valued.
* Coaching and developing your team through regular one‑to‑ones, training and growth plans.
* Bring the store to life – keep layouts inspiring and the experience consistent.
* Communicate clearly and confidently so everyone knows what’s expected and why it matters.
* Connect with your local community to build awareness, engagement and long‑term success.
* Manage your team’s schedule to ensure the right coverage while supporting work‑life balance.
Qualifications
* Strong people‑leader with the confidence to make decisions and motivate others.
* Excellent communication skills.
* Passion for customer experience.
* Drive to make things happen.
* Retail management experience is a bonus.
Benefits
* Competitive salary plus monthly bonuses based on store turnover and KPI performances.
* Car allowance.
* Huge 30% colleague discount; plus 15% friends & family discount across DFS & Sofology.
* Generous holiday allowance – with the option to purchase additional holidays each year.
* Enhanced maternity, paternity and adoption leave.
* Discounts and cashback at hundreds of retailers.
* Discounted gym and cinema memberships.
* Group Pension Scheme.
* Group Sharesave Scheme.
* Life Assurance & Company Sick Pay.
* Full comprehensive training.
* Paid days to volunteer each year.
Our Commitment to Inclusion
DFS is committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from introducing the Hidden Disabilities Sunflower and supporting Doncaster Pride, to partnering with Carers UK and developing leaders with Diversity in Retail. We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve.
All roles are subject to satisfactory DBS checks.
#J-18808-Ljbffr