Head of Digital Product
Virgin Active is committed to changing people’s lives for the better through wellness. Our team delivers a unique leisure and relaxation experience across all our clubs, incorporating Virgin Active values and ensuring the highest brand standards. We are looking for a Head of Digital Product to join our Digital & Technology Transformation department.
The Role
* Own the global digital product strategy and roadmap across app, web, in‑club digital touchpoints, integrations and future service layers.
* Translate Virgin Active’s “Where Wellness Gets Real” ambition into product direction, strategic bets, prioritisation and measurable success metrics.
* Represent Product confidently at Executive and Board level, shaping strategic conversations and securing alignment across the organisation.
* Ensure product strategy remains tightly connected to key business goals including growth, retention, visit frequency, brand experience and wider transformation initiatives.
* Build and lead a high‑performing global product organisation across Product, Design, UX, Research and Product Ops.
* Recruit, coach and develop senior product leaders, creating clear performance expectations and progression pathways.
* Foster a culture of discovery, experimentation and data‑driven decision making, with rapid movement from insight to learning to delivery.
* Shape how the product organisation operates — including rituals, governance, prioritisation, and cross‑functional ways of working.
* Lead end‑to‑end product delivery across insight, discovery, design, build, launch and ongoing iteration.
* Define and track critical KPIs such as acquisition, conversion, digital engagement, visit frequency, retention and LTV.
* Ensure strong product operations including efficient resource allocation, healthy roadmaps, and scalable delivery.
* Partner closely with Engineering, Data, Marketing, Brand, Operations and Fitness Product to deliver seamless, connected member experiences across digital and club environments.
* Act as a key connector across Brand, Clubs/Operations, Sales, Data and Finance, ensuring alignment and shared understanding of product direction.
* Communicate product progress, decisions, trade‑offs and risks clearly to senior stakeholders and international markets.
* Maintain an external lens by tracking consumer behaviours, wellness trends and competitive activity to inform product decisions.
Experience
* Significant experience shaping and leading digital product strategy in large‑scale consumer businesses.
* Proven success managing and developing multidisciplinary product teams across multiple markets or geographies.
* Experience in delivering consumer‑facing digital products that delivered measurable commercial impact (e.g., membership, engagement, retention).
* Deep expertise in translating vision into actionable strategy, roadmap development and delivered outcomes.
* Strong leadership and people management skills, with experience building teams, developing talent and leading cultural change.
* Ability to collaborate effectively with senior stakeholders across Engineering, UX/Design, Marketing, Brand and Finance, influencing at executive level.
* Strategic thinking combined with operational rigour, able to operate at both high level and detail level when required.
* Experience in subscription or membership models, omnichannel digital‑physical experiences, or wellness/fitness (beneficial).
Benefits
* 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them
* Access to Scottish Widows Pension with us matching contributions up 5%
* Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
* Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
* Life Assurance 4x your salary – which we hope you will not need.
* We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
* You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
* Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
* Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
* Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
* We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
* Access to ePoints, offering loads of online discounts to retailers.
* Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.
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