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Modelling and performance analysis manager

Newport (Newport)
ADLIB
Manager
Posted: 1 October
Offer description

Lead a high-impact analytics team, supporting modelling professionals as they go through a transformation.
* Own strategic modelling across a diversifying product and channel mix.
* Manage and mentor a growing team of analysts.
* Influence marketing investment decisions with predictive insight.

Reporting to the Head of Performance, youll take ownership of modelling and performance analysis across a diversifying product suite, helping the business make smarter, data-led decisions. Youll lead a team through a period of transformation as they move from a single-product, linear marketing model to a multi-product, cross-channel strategy.
What youll be doing
Youll design and implement advanced modelling techniques to understand how marketing spend performs across different channels and products. From TV to digital, youll track how investment influences customer behaviour and conversion, and guide future spend with predictive insight.
Youll manage two analysts, including a dedicated modeller, and ensure the team are spotting gaps, creating new insights, models and supporting the overall growth. Youll translate technical outputs into clear, commercial understanding for stakeholders, run strategy and training sessions, and proactively spot gaps and opportunities across the team and wider business.
Youll be hands-on when needed, but your focus will be on leading the function, shaping strategy, and embedding modelling into decision-making. Youll help the business evolve its mindset - moving away from legacy approaches and towards agile, test-and-learn marketing strategies that are backed by data. Sound like your next step? Apply now!
What experience youll need to apply
* A background in a data driven role, at manager level, with an emphasis on modelling
* Experience in modelling marketing spend and campaign performance
* Experience managing and mentoring analytics teams
* Experience with predictive modelling and econometrics (or MMM)
* Solid understanding of digital platforms and CMS-based websites
* Excellent Python experience
* Experience in financial services or similar environments
* Experience working across multiple product offerings and modelling outcomes

What youll get in return for your experience
This role offers a salary up to £62,000 per annum, plus a bonus and strong pension. Youll be based in Bristol three days a week. Youll join a business at a turning point, with the chance to lead a team through transformation and make a measurable impact.
Whats next?
If youre ready to lead a modelling and performance function through change and complexity, wed love to hear from you. Please apply via the button below or reach out!

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