About the role
We are looking for a Marketing Analytics Lead to play a key role in building a scalable, data-driven marketing capability across Hexagon.
This role will lead the delivery of standardised reporting, dashboards, and performance frameworks, while also evolving our approach to proactive, insight-led analytics that supports executive decision-making.
You will work at the centre of our Marketing Operations & Analytics function, contributing to the development of a single, trusted view of marketing performance across regions, divisions, and channels.
What you’ll be doing
-Deliver trusted marketing performance reporting
* Lead the development and delivery of monthly scorecards and executive dashboards
* Ensure reporting is accurate, timely, and aligned to agreed KPIs
* Reduce reliance on manual reporting through automation and standardisatio
-Build and scale our analytics ecosystem
* Support the development of a centralised reporting environment in Microsoft Fabric / Power BI
* Consolidate fragmented dashboards into a scalable, standardised reporting model
* Contribute to the development of reusable dashboard templates, reporting frameworks, and automated workflows to improve scalability and efficiency
* Continuously explore opportunities to leverage automation and AI capabilities to enhance reporting, insight generation, and analytics delivery
-Own KPI definitions and data standards
* Develop and maintain a central marketing KPI and metric dictionary
* Ensure consistent definitions and usage across all reporting and dashboards
* Support the rollout of standard tracking and data governance frameworks
-Drive data quality and reliability
* Implement and maintain data validation and quality checks
* Improve the consistency and reliability of marketing data across systems
* Partner with internal teams to strengthen data integrity and accessibility
-Enable self-service analytics
* Develop templates, documentation, and training materials to support wider adoption
* Help stakeholders access and interpret performance data independently
* Contribute to the scaling of self-service analytics across global marketing teams
-Generate and communicate insights
* Go beyond reporting to proactively identify performance trends and insights
* Translate data into clear, actionable recommendations for stakeholders
* Explore and apply emerging analytics and AI capabilities to accelerate insight generation and improve the quality of recommendations
* Provide insight across key areas including: digital performance & Brand and communications effectiveness
-Support cross-functional collaboration
* Contribute to cross-divisional alignment on metrics, dashboards, and reporting standards
* Support the ongoing development of a shared marketing analytics capability across the organisation
What success looks like
* A single, consistent view of marketing performance across key stakeholders
* Increased adoption of standard dashboards and reporting frameworks
* Demonstrable improvements in efficiency and insight generation through automation and the application of AI capabilities
* Reduced manual reporting effort through automation and reusable templates
* Improved data quality, trust, and time-to-insight
* Stronger use of analytics to support decision-making, not just reporting
What we’re looking for
Experience
* Proven experience in marketing analytics, BI, or data analytics roles
* Experience delivering dashboards, scorecards, and reporting frameworks
* Ability to translate complex data into clear, compelling insights and visualisations that drive actionable, data-driven decision-making
* Background working in a B2B or complex, multi-stakeholder environment is beneficial
Technical skills
* Strong experience with Power BI (or similar BI tools), Microsoft Fabric, FiveTran (or similar tool), Google Analytics and Google Tag Manager
* Understanding of data modelling, data pipelines, and modern data environments
* Awareness of emerging analytics, automation, and AI tools, and their application in marketing analytics workflows
* Experience working with multiple marketing data sources (e.g. digital, campaign, CRM)
Skills and behaviours
* Strong analytical mindset with the ability to turn data into clear insights
* Comfortable working in a structured, standards-driven environment
* Excellent communication skills, with the ability to engage stakeholders at different levels
* Proactive approach with a focus on continuous improvement and scalability
Why join us
* Opportunity to shape and scale a global marketing analytics capability
* Work with modern tools and platforms, including Microsoft Fabric and Power BI
* Be part of a team driving data-driven transformation across marketing
* High visibility and direct impact on executive-level decision-making