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Head of venue sales

West Bromwich
Sporting Jobs
Sales
Posted: 27 April
Offer description

Head of Venue Sales | Professional Sports Club | Midlands

Sporting Jobs are proud to be supporting a professional sports club in the Midlands in their search for a Head of Venue Sales.

This is a genuinely exciting opportunity for a commercially minded leader who wants more than just a steady inbox. This a great time to join this club: renewed leadership, strong community backing, and serious ambition to become one of the Midlands' go-to destinations for events, hospitality and live experiences.

The Role

You'll take full ownership of the venue's non-matchday commercial function, reporting directly into senior leadership. That means driving revenue across conferences, corporate hospitality, exhibitions, concerts and large-scale events, while building the team, the strategy, and the pipeline to make it happen sustainably.

What You'll Be Doing

* Developing and delivering a commercial strategy that grows non-matchday revenue year on year
* Identifying and securing new business across corporate, leisure and live event markets
* Leading and developing the venue sales team
* Building and managing relationships with clients, promoters, agents, local authorities and commercial partners
* Overseeing CRM, pipeline management, forecasting and commercial reporting
* Working closely with operations, marketing, catering and finance to ensure quality delivery
* Bringing new event concepts and commercial products to life
* Keeping the CEO and Chairman informed with regular commercial updates and recommendations

What We're Looking For

Essential:

* Proven commercial leadership experience in a venue, stadium, hospitality, conferencing or large-scale events setting
* A solid track record of revenue growth and winning high-value commercial opportunities
* Experience building and leading commercial teams
* Financial acumen across forecasting, pricing and margin management
* Strong networking and stakeholder management skills, with the confidence to negotiate at a senior level
* Someone who's driven, entrepreneurial and comfortable being the face of a major venue brand

Desirable:

* Experience across multi-purpose venues covering conferences, concerts, exhibitions and sport
* Familiarity with CRM systems and digital sales tools
* A background in developing new event concepts or commercial products
* Degree in business, marketing, hospitality, sports management or a related field - though relevant experience counts for plenty here

The Details

Midlands (on-site)

⏰ Full-time, Permanent

£45-£50k base + up to 50% target related bonus

Ready to apply?

The full application process is via the link below.

Sporting Jobs and our client are committed to building inclusive teams and welcome applications from all backgrounds.

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