Description
JOB TITLE: Assistant Manager, Marketing Analytics
SALARY: £48,987 - £54,430
LOCATION(S): Bristol,Edinburgh, Chester,Halifaxand Leeds
HOURS:Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
What you’ll be doing
Join Lloyds Banking Group’s Marketing Effectiveness team, part of Customer Insights, Planning & Effectiveness within the Brands, Marketing & Experience (BMX) function. BMX is a Group-wide team dedicated to building strong, inclusive, and sustainable brands that enhance customer experience and drive growth.
We’re looking for a curious and data-driven Assistant Manager to join our growing Marketing team at Lloyds Banking Group. This is a fantastic opportunity for someone with a strong foundation in marketing analytics who are ready to take the next step in their career. If you enjoy working with data, uncovering insights, and helping shape marketing strategy, we’d love to hear from you!
You’ll support the delivery of marketing performance insights. You’ll work closely with senior analysts, media teams, and marketing stakeholders to help evaluate campaign effectiveness and contribute to marketing mix modelling (MMM) projects.
You’llplay a key role in turning data into stories—helping the business understandwhat’sworking,what’snot, and where to optimise for better results.
WhatYou’llDo:
1. Support with end-to-end data collection and validation for all inputsrequiredfor MMM, ensuring accuracy, completeness, andtimelydelivery to modelling partners.
2. Interpret MMM results and distil complex findings (return on investment, contribution, elasticities…) into clear, actionable insights for marketing and commercial teams.
3. Support annual planning and optimisation cycles to shape investment scenarios and future media strategies.
4. Maintain strong documentation and governance across MMM cycles, including input logs, model outputs, and learnings for cross-team alignment.
Why join us?
We’reon an exciting journey to transform our Group and the waywe’reshaping finance for good.We’refocusing on the future, investing in our technologies, workplaces, and colleagues to make our Groupa great placefor everyone.
What we’re looking for?
5. Experienced in ATL media measurement techniques, including econometrics / marketing mix modelling
6. Strong data analytical and problem-solving skills with attention to detail.
7. Ability to communicate insights clearly and confidently to a range of audiences.
8. Excellent knowledge of the Microsoft suite (e.g. Excel, PowerPoint, Teams)
9. Solid understanding of broader measurement concepts such as incrementality testing, multi-touch attribution (MTA), AB testing, forecasting and time-series modelling.
Experienced in tools such as:
10. Data & Querying: R, Python, SQL
11. Visualisation: Power BI
And any experience of these would be great
12. Cloud: GCP, Vertex AI
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you:
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
13. A generous pension contribution of up to 15%
14. An annual performance-related bonus
15. Share schemes including free shares
16. Benefits you can adapt to your lifestyle, such as discounted shopping
17. 28days’ holiday, with bank holidays on top
18. A range of wellbeing initiatives and generous parental leave policies
Ready for a career where you’ll learn and thrive? Apply today and find out more.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.