Contract - Digital Strategist
1289937
2 month role at central London digital experience agency - a team of 85 specialists from the world of strategy, design and engineering.
Overview
Salary: £500 - £525 per day. Location: Greater London, Central London. Job Type: Freelance.
This is a freelance role for a 2–3 month engagement to work on a new digital experience project for a major UK brand with a global footprint. Working in a multidisciplinary team with the UX and UI designers, developers, and project managers, you will have the opportunity to use your full range of strategic thinking and doing skills. You will be passionate and knowledgeable about digital experience and design, including a holistic understanding of how touchpoints, channels, services, and ecosystems are deployed and connected to optimally support the clients’ customers, businesses, and brands.
THE COMPANY
My Client is on a mission to bridge the gap between ‘digital strategy’ and the execution of ‘digital experiences’ to make breakthrough products & services. Their clients come from travel, FMCG and Telcos.
THE ROLE
KEY RESPONSIBILITIES
* Analyse clients’ current ecosystem, customer base, strategic goals, performance, organisation, and operations to understand where they are today and what the future challenge entails.
* Conduct desk research to identify technology, market trends and comparative best practice, both in and out of category, and connect these with client goals and opportunities.
* Conduct primary research with customers and internal stakeholders to identify key insights and areas of opportunity, and help ground strategic recommendations in customer needs.
* Work with UX team to understand and map current cross-ecosystem journeys and experiences to help to build a picture of current state and identify key opportunity areas.
* Build a strategic framework or vision to articulate the opportunity and direction of the project.
* Facilitate workshops to bring clarity and direction to client and internal teams, including stakeholder alignment sessions with a wide range of potential contributors.
* Collaborate with the UX/UI design, development, and delivery teams to develop a view of the future state experience and customer journeys that deliver on it.
* Advise client on measurement best practices to help drive continuous improvement.
* Translate the strategy and vision into an actionable, prioritised roadmap that considers the experience we want to deliver and the client capability required to deliver it.
* Develop compelling presentations to put forward our recommendations and simplify complexity.
YOU
* 5 years in a similar role within an agency.
* Experience working in Agile/Iterative based projects.
* Preferred experience working with B2B clients, at SME, corporate, or enterprise level.
* Preferred experience working in fast-paced digital agencies.
* Ability to work with data, UX and design, technical and delivery teams to deliver high quality work.
* A working knowledge of digital content strategy would be useful.
* You must be fluent in English and have the right to work in the UK.
If you can tick ALL the boxes, then please apply online NOW!
NB: You must be eligible to work in the UK
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Please only apply for this role if you are eligible to work in the UK.
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