Digital Acquisition Manager – Sheffield
Hours: 9am – 5pm, Monday – Friday (flexibility)
Benefits
* Flexibility
* Health and Wellbeing
* Social Gatherings
* Holidays – 25 days + statutory
* Enhanced family-friendly leave
* Maternity and paternity pay
* Life assurance
* Pension 5%
* Hybrid work model with collaborative days in our Sheffield HQ.
Position Overview
As our client continues to grow and evolve, maintaining strong standards across the business is a key priority. We are now seeking a Digital Acquisition Manager to help lead that work.
Responsibilities
* Own the strategic roadmap and execution for paid media (PPC, Paid Social) and SEO.
* Plan and launch campaigns aligned with key segments and funnel stages.
* Manage media spend, forecast performance, and optimise budget allocation to drive ROI.
* Collaborate with CRO and Web teams to align acquisition activity with conversion strategy.
* Take end‑to‑end ownership of acquisition-driven growth, ensuring all campaigns contribute measurable value toward the 20% digital revenue target.
* Oversee paid media builds, keyword targeting, ad copy, and bid strategies.
* Monitor daily performance across platforms (Google Ads, Meta, LinkedIn, etc.).
* Lead A/B testing of creative, audiences, and landing pages.
* Ensure campaign tagging and tracking are robust for accurate attribution.
* Develop and maintain an SEO roadmap covering technical, content, and backlink strategies.
* Work with content teams to guide keyword planning and page-level optimisation.
* Collaborate with the Web & Growth Manager to implement and test structural changes that enhance organic performance.
* Build and maintain performance dashboards tracking CAC, conversion rate, ROAS, and channel contribution to digital revenue.
* Apply multi-touch attribution models to assess channel effectiveness across the funnel.
* Produce insight-led reporting that clearly attributes ROI to digital activity and evidences growth against commercial KPIs.
* Translate insight into tactical and strategic recommendations for leadership.
* Ensure end-to-end attribution by owning GA4 and GTM setup, Looker Studio dashboards, and cross-platform integrations (HubSpot, Clarity, BigQuery). Apply and refine attribution models to clearly link media spend to revenue outcomes.
* Support the transition from agency delivery to in-house management of PPC and SEO.
* Lead platform access consolidation, process documentation, and internal handover.
* Identify training needs and support capability building within the team.
* Align budget management with attribution insights, reallocating spend dynamically to channels proven to deliver qualified leads and sales.
* Coordinate with Product, CRO, Marketing, Operations and Sales to ensure campaign alignment.
* Contribute to sprint planning, digital roadmap reviews, and revenue forecasting.
* Support cross-functional prioritisation of key campaigns, traffic-driving content, and funnel metrics.
* Line manage the Senior Digital Marketing Executive and any interim support, ensuring high standards in campaign build, optimisation, and reporting.
* Delegate tasks clearly, provide coaching, and conduct regular 1:1s to drive performance and progression.
* Support the transition of digital acquisition roles from agency to in-house, helping to define role scopes, capabilities, and hiring needs.
* Foster a test-and-learn culture that encourages autonomy, learning, and continuous improvement within the team.
Preferred
* Experience managing in-house digital acquisition following an agency transition.
* Experience in EdTech, SaaS, or B2B education environments.
* Agile marketing experience or working in fast-paced delivery environments.
Skills and Competencies
Technical skills:
* Advanced capability in Google Tag Manager (GTM) including event tagging, funnel setup, and integration with GA4 and HubSpot.
* Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
* Strong applied knowledge of attribution modelling and budget optimisation, able to evidence ROI from first touch through to closed revenue.
* Skilled in SEO tools such as SEMrush, Screaming Frog, and Google Search Console.
* Confident with analytics platforms including GA4, Looker Studio, and HubSpot.
* Deep understanding of UTM strategy, campaign tagging, and attribution tracking.
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing
Industry
Software Development
Location
Sheffield, England, United Kingdom
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