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Digital optimisation manager

NEXT Retail Ltd.
Optimisation manager
Posted: 15 November
Offer description

This leading experiential leisure brand is looking to recruit a Digital Operations Manager to take the lead in shaping digital strategy and driving innovation across their online ecosystem. This is a rare opportunity to play a key role in an ambitious, fast-growing leisure brand that's redefining fun and experiences across the UK. As part of a dynamic and high performing Marketing team, you'll oversee the performance and ongoing optimisation of all digital platforms, from websites and booking systems to CRM and in-venue digital touchpoints, ensuring every guest interaction online is as exciting and seamless as the experience itself. This is a fully office based role, please only apply if you are willing and able to commit on this basis.


Responsibilities

* Champion the customer journey creating frictionless, engaging, and on-brand digital experiences that reflect a vibrant, social spirit;
* Collaborate with Marketing, IT, and Operations teams, as well as external partners, to deliver impactful digital initiatives that increase engagement and revenue;
* Monitor digital performance, translating insights into data-driven actions that improve conversion and customer satisfaction;
* Lead CRO programmes and testing strategies to continuously refine booking flows, content, and calls-to-action;
* Manage and develop a talented team ensuring digital excellence across all touchpoints;
* Build strong partnerships with digital agencies and suppliers, maximising the value of every investment and initiative;
* Stay ahead of the curve by identifying emerging technologies and trends that can elevate digital marketing and customer experience.


Qualifications

* At least 5 years' experience in a Digital Operations or Digital Project Management role;
* Proven experience managing and optimising customer-facing digital platforms (B2C experience is essential);
* Strong analytical mindset with expertise in CRO tools (Google Analytics, Hotjar, Optimizely, Adobe Target, or similar);
* A deep understanding of UX/UI principles and their impact on digital performance;
* Excellent communication and collaboration skills across diverse teams and stakeholders;
* Experience managing third-party agencies and driving measurable results;
* A proactive, innovative approach, always looking for ways to improve and evolve.
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