Overview
We are seeking a dynamic and experienced Senior Product Marketing Manager to join our team. In this pivotal role, you will lead the marketing strategy for our innovative SaaS products, driving growth and engagement within the B2B sector. You will leverage your expertise in market research, product development, and project management to shape our product offerings and ensure they meet the needs of our clients. The ideal candidate will possess strong analytical skills and a passion for software development, enabling them to effectively communicate product benefits and features to diverse audiences.
Responsibilities
* Develop and execute comprehensive marketing strategies for new and existing products within the SaaS portfolio.
* Conduct thorough market research to identify trends, customer needs, and competitive landscape insights that inform product positioning.
* Collaborate closely with product management and software development teams to align marketing efforts with product roadmaps and launch schedules.
* Create compelling marketing materials, including presentations, case studies, and white papers that effectively communicate product value propositions.
* Analyse market data and performance metrics to assess the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
* Lead cross-functional projects, ensuring timely delivery of marketing initiatives while managing resources effectively.
* Build strong relationships with stakeholders across the organisation to facilitate collaboration on product launches and promotional activities.
Qualifications
* Proven experience in a senior marketing role within a B2B environment, preferably in the SaaS industry.
* Strong project management skills with a track record of successfully leading complex initiatives from conception through execution.
* Excellent analytical abilities with experience in using SQL for data analysis to drive marketing decisions.
* Demonstrated expertise in market research methodologies and their application in product development processes.
* Exceptional presentation skills with the ability to convey technical information clearly to non-technical audiences.
* A solid understanding of product management principles and practices as they relate to software development.
* A proactive approach to problem-solving with a keen eye for detail and a commitment to delivering high-quality results. If you are passionate about driving product success through innovative marketing strategies and have the qualifications we seek, we invite you to apply for this exciting opportunity as a Senior Product Marketing Manager.
Job Types: Full-time, Graduate
Pay: £47,355.14-£104,941.94 per year
Benefits:
* Company pension
* Flexitime
* Free or subsidised travel
* Free parking
* Health & wellbeing programme
* Life insurance
* On-site parking
* Private dental insurance
* Private medical insurance
* Sick pay
Work authorisation:
* United Kingdom (required)
Work Location: In person