A bit about us
Established in 1994, The Fragrance Shop is the UK's leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at We are looking for a
Social Media & Influencer Lead
(Interim)
to join the team and be part of a growing and vibrant brand.
Why you'll love working here
• Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours
• Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
• No need to travel to the gym – we have one here for you Take advantage of our free onsite gym facilities before/after work or even pop in at lunchtime
• Generous staff discounts on a wide range of fabulous fragrances
• Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space
The Role
We're looking for an ambitious and creative Social Media & Influencer Lead to shape the future of The Fragrance Shop's social presence. This is a pivotal role that blends content leadership, influencer/creator partnerships, and team management - bringing together brand storytelling, cultural relevance and data-driven insight.
As the Social Media & Influencer Lead, you'll set the vision and direction for how we show up across organic social and influencer marketing. You'll oversee a talented team of channel experts, guiding them to deliver platform-native, content-first strategies that spark conversation, build community, and drive brand love. With a sharp eye for trends, an instinct for what resonates, and strong creator relationships, you'll elevate The Fragrance Shop to the forefront of social storytelling in a fast-moving, competitive landscape. This role will be a 9 month to 12month fixed term contract as maternity cover.
What you'll do
* Lead the social & influencer strategy
: Define and execute an innovative approach across organic and boosted channels: Meta, TikTok, Pinterest, YouTube, LinkedIn, X (and beyond).
* Champion content excellence
: Own the content vision, ensuring everything we produce is high-quality, scroll-stopping, and aligned with brand storytelling goals.
* Put creators at the heart
: Build and nurture long-term relationships with creators and influencers, making them a central pillar of our social strategy. Ensure partnerships feel authentic, on-brand and drive commercial and cultural impact.
* Manage and inspire a team of experts
: Lead social channel specialists and influencer managers, ensuring clarity of roles, growth opportunities and future-proofed structures.
* Shape cross-channel narratives
: Partner with CRM, Creative, PR, Campaigns, B&M, and Retail teams to tell a consistent and differentiated brand story across every customer touchpoint.
* Drive conversations & community
: Lead the team in creating two-way engagement and creator-led dialogue, leveraging the right tools and platforms to respond in real-time to trends and consumer needs.
* Boosted & performance alignment
: Collaborate with the Performance Marketing team to integrate paid and organic strategies, maximising reach, ROI and measurable brand outcomes.
* Set best practice & governance
: Implement clear content and influencer guidelines, workflows, and tone-of-voice standards to ensure quality and consistency across all stakeholders.
* Analyse & optimise
: Deliver reporting that tracks reach, engagement, share of voice, influencer impact, and ROI spotting white space and growth opportunities for the brand.
* Deliver partner commitments
: Work with brand partners and the trade team to ensure agreed content and influencer activity is creatively executed, tracked and reported.
What you'll bring
* Bachelor's degree (Marketing, Digital, PR, Journalism or related) or equivalent experience.
* 5+ years in social media, content, or influencer marketing, with a proven track record of building brand presence and communities across multiple platforms.
* Demonstrated experience in leading teams of channel experts and driving creator/influencer marketing as a core channel.
* A strong creative mindset with the ability to brief, evaluate, and push content to be innovative, culturally relevant, and scroll-stopping.
* Commercial acumen and experience linking content and influencer strategies to measurable outcomes (brand growth, engagement, ROI).
* Excellent relationship-building skills - internally, with creators, and with brand partners
How to apply
Simply upload your CV via our careers page.
Join us now and help shape the future of fragrance retail
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.