Who are we?
Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.
Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.
As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.
With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 3,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.
Job Title
Global VP, People
Reporting of the role
This role reports to the Executive Leadership Team (ELT)
Overview of the job
As Global VP of People, you’ll report directly to the ELT and own the People Strategy across Influencer. You’ll be responsible for shaping the people vision of Influencer worldwide - ensuring our teams are inspired, supported, and empowered to do their best work.
You’ll own the full people agenda: from building an exceptional employee experience, to driving a high-performance culture, to positioning Influencer as a global talent magnet. You’ll evolve our people systems, processes, and policies to support rapid international growth, and ensure that diversity, equity, and inclusion are embedded into every aspect of our culture.
This is a pivotal opportunity for a modern, commercially-minded people leader who thrives in fast-paced, high-growth environments. You’ll bring strategic vision, deep empathy, and a proven track record of scaling people functions globally.
3 best things about the job
* Direct ELT Impact - Report directly to the Executive Leadership Team and shape the strategic people vision for one of the world's largest independent creator marketing agencies during a pivotal growth phase
* Build at Scale - Lead a global people function across 200+ team members in multiple markets, with full ownership of culture, talent, systems, and the employee experience from day one
* Modern People Leadership - Champion a progressive, commercially-minded approach to people strategy in a fast-paced, creative environment where you'll have genuine autonomy to innovate and drive change
Measures of success –
In the first few months, you would have:
* Established strong relationships with the ELT, CEO, CVO, and Regional Presidents, positioning yourself as a trusted advisor on all people matters
* Conducted a comprehensive audit of current people processes, systems, and employee sentiment to identify quick wins and strategic priorities
* Developed a clear 12-18 month global people strategy roadmap aligned with Influencer's growth plans and presented to the ELT
* Built rapport with your direct reports (EMEA HRBP, NA HRBP, L&D Director, and Talent Acquisition Director) and assessed team capabilities and development needs
* Implemented at least one high-impact initiative that demonstrably improves employee experience or engagement across regions
Roles & Responsibilities:
Strategic People Leadership
* Develop and execute a global people strategy aligned with Influencer’s growth plans.
* In partnership with the ELT and in support of the CEO, CVO and Presidents you will translate people strategy into actionable regional priorities.
* Champion our culture, ensuring it evolves with scale while staying true to our values.
* Act as a trusted advisor to the ELT on people, talent, culture, and organisational design.
Employee Lifecycle & Experience
* Own the full employee lifecycle - from attraction and onboarding, to performance and progression, to offboarding and alumni engagement.
* Build a people experience that drives high engagement and industry-leading eNPS.
* Lead initiatives that position Influencer as an employer of choice, strengthening Glassdoor and external perception.
* Oversee the design and delivery of hyper efficient learning and development programmes to support career growth.
Talent & Organisational Growth
* Lead Talent Acquisition globally, ensuring we hire and retain the best and right (aligned with our values) talent across our offices.
* Build scalable structures in partnership with the CFO to support global expansion, balancing speed with sustainable growth.
* Drive succession planning, leadership development, and internal mobility.
* Oversee compensation benchmarking and pay strategies to remain competitive and equitable.
Performance & Development
* Simplify and enhance performance management frameworks, enabling managers to lead with efficiency and accountability.
* Partner with leadership to build out simple and succinct career frameworks, pathways, and recognition programmes.
* Drive low lift adoption of learning systems, manager enablement, and leadership coaching.
Culture, Engagement & DEI
* Embed diversity, equity, and inclusion across all policies, processes, and behaviours.
* Champion initiatives that foster belonging, creativity, and well-being.
* Actively measure and act upon employee sentiment through tools such as Hibob and Bonusly
* Ensure our culture scales consistently across regions, while respecting local nuance.
People Operations & Systems
* Oversee global HRBP functions in EMEA and NA.
* Optimise the people tech stack (Hibob, Teamtailor, Guru, FutureProof, Ninety, Ravio, Zinc & Bonusly) for seamless employee experience.
* Ensure compliance with local employment law and regulatory requirements across all regions.
* Deliver efficient processes for payroll, benefits, and HR operations globally.
What you will need:
* Proven senior people leadership experience in a high-growth, international business (digital media, technology or marketing preferred).
* Demonstrated success in building people functions that scale across multiple geographies.
* Experience leading teams across HRBP, L&D, and Talent Acquisition.
* Deep expertise in employee engagement, culture-building, and organisational development.
* Commercial mindset - balancing people priorities with business objectives.
* Strong leadership and communication skills, capable of influencing at the highest levels.
* Familiarity with both UK and US employment law; global exposure highly desirable.
* Empathy, emotional intelligence, and a human-led approach to leadership.
* Experience evolving people platforms, processes, and policies for scale.
A few of our core benefits:
* Private Healthcare through Vitality
* Wellbeing support through Vitality including EAP & Mental Health cover
* 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)
For more information on our benefits, perks and what makes us unique, please visit our website here
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.