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Join to apply for the Paid Media Account Manager role at Yodel Mobile - App Marketing Agency of the Year
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We are looking for a motivated, enthusiastic and data centric Paid Media Account Manager to join our London team. If you have a passion for digital and apps, and are ready to join the Yodel Mobile team and play a key role in achieving our next level of growth, we'd love to hear from you.
Responsibilities
* Manage the day to day relationship with a variety of clients, build trust and grow client accounts in line with department targets
* Develop and implement comprehensive paid social advertising strategies across various platforms, including Meta, TikTok, Snap and Google.
* Create, manage, and optimise app focused paid social campaigns to maximise client's KPIs such as user acquisition, engagement, and revenue generation.
* Conduct thorough research and analysis of target audiences, competitors, and industry trends to inform campaign strategies and improve performance.
* Collaborate with internal teams, including creative and analytics to ensure cohesive and effective campaign execution.
* Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key insights, optimisations, and recommendations for improvement.
* Proactively identify growth opportunities within client accounts, strategise and implement initiatives to drive account expansion and revenue growth.
* Build and maintain strong client relationships, serving as a trusted advisor and primary point of contact for all campaign-related matters.
* Stay up-to-date with the latest trends, best practices, and innovations in paid social advertising, and provide insights and recommendations to clients to ensure they stay ahead in the market
Requirements
* Agency Account Management skillset with a track record of growth
* Proven experience (2 years +) in managing paid social campaigns on platforms such as Meta, TikTok, and Google.
* Strong understanding of ad formats, targeting options, and optimisation techniques specific to each platform.
* Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
* Proficient in using campaign management and analytics tools, such as Facebook Ads Manager, TikTok Ads Manager, and Google Ads.
* Exceptional communication and presentation skills, with the ability to effectively communicate complex strategies and campaign performance to clients (with proven hands-on client experience).
* Strong organisational skills, with the ability to manage multiple campaigns and clients simultaneously.
* A proactive and results-oriented mindset, with the ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
* Passion for digital and app marketing, staying updated on industry trends, and eagerness to continuously learn and grow.
Company culture & benefits
* London location with flexible/hybrid work format
* Fun and collaborative workplace with a supportive team
* Regular team socials, lunches and activity days
* Direct access to Senior Management for a real voice in company direction
* Share in our success with our company bonus scheme
* Coverage of monthly mobile phone contract bill (up to £30)
* Personal development & training budget with Udemy
* Recognition program and monthly prizes
* 25-day holiday allowance (increases after 2 years)
* Employee Assistance Programme
* Virtual GP Access and Mental Health Support resources
* Company pension and life insurance
* Private Health Insurance
* Summer Fridays for early weekends
* Work from abroad scheme
* Office amenities: tea, coffee, fruit, and snacks
* Cycle to Work & Electric Car Scheme
No external recruiters please
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
* Industries
Advertising Services
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