Digital Content Specialist
Your manager: Head of Performance Marketing
Location: Chiswick, London
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.
Here in the UK
In the UK, Pernod Ricard is made up of 4 businesses:
* Pernod Ricard UK, which markets, sells and distributes our products in the UK
* Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
* Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
* The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.
We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.
Your new team
This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. As the world’s 2nd largest spirits market, the UK is a key location for our company.
At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.
Your unique contribution
* Day to day internal management of delivering online content brilliant basics. Track and maintain online content through Compliance Tracking Platforms (Commerce IQ) and enhance online brand presence utilising our internal CMS tools and Brandbank.
* Seek best in class opportunities and new ways to improve brand appearance online to inspire our consumers through on-site images, mobile optimised content, reviews and other basic elements of ecommerce.
* Utilise ‘Digital Shelf’ tools to measure ‘share of voice’, connect the dots from social media platforms to retailer sites to drive sales. Assist in delivering new and innovative online experiences working closely with Brand, eCommerce and Experiential teams.
* Collate data and insights from test and learns and build compelling best practice cases for content and other key findings.
* Lead a programme of website optimisation initiatives to improve customer site performance based on performance analysis, AB testing and monitoring latest competitor and industry developments
* Deliver and enhance the online merchandising strategy playbook across e-grocery, pureplay, quick commerce and e-wholesale platforms
* Planning and production of eCommerce content liaising with brand and e-Commerce teams coordinating content inputs, design and layout work, gathering approvals and digital production
* Support build of personalised experiences and dialogues for our consumers through use of internal consumer database platform
The key purpose of this specific role includes:
At Pernod Ricard UK we are ambitious about how we use digital technology to engage with our consumers and partners. We have invested in several exciting digital platforms to help foster relationships with our business and portfolio of world class spirit and champagne brands. As the Digital Content Specialist for PRUK, you will play a key role and reach a variety of business functions including, external agencies, commercial, marketing and eCommerce teams, all of whom support the digital development of Pernod Ricard. This role will primarily focus on delivering best in class online content across our major retailer sites i.e. Tesco, Sainsbury’s, Amazon.
eCommerce is a huge area of focus for the business and is a critical channel for our on-going success. This role will focus on the Online customer experience with emphasis on how our brands are represented across our retailer eCommerce sites. Ensure we have the optimum imagery, videos and product details to inspire our shoppers in aim to increase conversion, customer numbers and maintain brand loyalty. With ample support from the team leads, you will focus on how Pernod Ricard UK brands are represented in the digital world. A passion for Digital, strong communication skills and proactivity are all key to the success of this role.
You will be a part of wider Performance Marketing team connecting the dots between media and eCommerce channels as a ‘Content’ expert for the wider business. Your role will be somewhat broad and help shape the digital strategy, content and merchandising, personalisation and eCRM projects. Lots of new and exciting projects, globally recognised brands and a specialist support network that are all on an exciting journey together!
Who you’ll be working with
* Head of Performance Marketing
* Wider teams: e-Media, Social, Studio, Data, eCRM
* Brand Marketing, eCommerce and Commercial teams
* Key Martech Agency Partners
Your blend of talent
This position could be right for you if you have:
* Digital & eCommerce passion & experience (1-2 years experience)
* Creativity skills with attention to detail
* An analytical mindset and skills
* Great written and verbal communication
* Proactive demeanour, research and problem-solving skills
* Agency management (Brandbank management desirable)
* Experience of Digital Shelf Analytics Tool (desirable)
Our mix of benefits
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard. We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Job Posting End Date:
2025-12-18
Target Hire Date:
2026-03-01
Target End Date: