Digital Marketing Specialist/Manager
Team: Marketing
Location: Cambridge
Contract: Full-time, Permanent
This is an amazing opportunity to join CGD at this key growth stage and be recognised for your digital marketing skills. The Digital Marketing Manager will be responsible for the development, implementation, and management of CGD’s digital marketing strategy across all digital platforms, as well as planning and delivering digital marketing campaigns, implementing lead scoring to maximise marketing‑to‑sales conversions, and creating various forms of digital content to engage with potential customers worldwide.
Responsibilities
Strategy & Planning
* Develop and implement the digital marketing strategy aligned with overall marketing and business objectives
* Identify and map customer journeys and touchpoints to support effective nurturing and conversion
Campaign Delivery & Performance
* Plan, execute and report on multi‑channel campaigns across email, paid media, SEO, AEO and social
* Analyse and report on key performance metrics including traffic, lead generation, conversion rates
* Use data insights to continuously optimise campaigns and improve ROI
Marketing Automation & CRM
* Manage Salesforce Marketing Cloud, including campaign execution, automation and reporting
* Implement and refine lead scoring and nurturing programmes to strengthen marketing‑to‑sales conversion
Brand & Content
* Build and strengthen the company’s brand presence across key digital platforms including website, social media and email
* Create engaging digital content including video, photography, blogs, landing pages and social assets
* Support thought leadership and personal brand development for senior team members
* Monitor and adopt emerging digital marketing technologies and AI tools to enhance marketing performance and efficiency
Collaboration & Delivery
* Work closely with internal stakeholders and external partners to ensure consistent messaging and execution
Essential Skills and Experience
* Proven experience delivering multi‑channel digital campaigns (paid, organic, email, web)
* Strong understanding of PPC, paid social, SEO and AEO
* Ability to plan, launch, optimise, and report on campaigns independently
* Confident using tools such as Google Analytics, LinkedIn Campaign Manager, Salesforce and Marketing Cloud
* Ability to interpret data, extract insights, and translate them into action
* Ability to brief, create, or refine compelling digital content (ads, landing pages, emails)
* Understanding of audience segmentation and customer journeys
* Comfortable working in a technically detailed environment, engaging with engineering or product management teams
* Excellent written and oral communication skills
* Knowledge of the latest digital marketing trends and technologies including a keen interest in AI
Desirable Skills and Experience
* Degree in marketing with CIM digital qualifications
* Ability to create and edit simple video content for digital channels (e.g. social, ads, email)
* Experience using tools such as Canva (or similar) to produce on‑brand assets
* Strong eye for layout, messaging, and visual consistency
* Comfortable turning ideas into live content quickly and iterating based on performance
Benefits
* Excellent salary
* Share options scheme available (so you own a piece of the company!)
* Pension scheme (6% Company contribution)
* Life Assurance (3x Salary)
* BUPA Private Medical Insurance
* BUPA Cash Plan (Level 3)
* Flexible working options (both location and times)
* Annual leave allowance of 33 days (including bank holidays)
* Training and development
* Electric Car Scheme
* Cycle to work scheme
* IP bonus scheme
* Involvement in collaborative projects and grants with University of Cambridge and other partners
* Recruitment referral bonus
* Regular social events including frequent company lunches, annual summer party, Christmas party, team building and wellbeing activities
We believe in equal opportunities
It takes a diverse and inclusive community of passionate, talented and committed people to build a system to shape the future of power electronics. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all employees. From application to interview, we place inclusion at the heart of all we do. We are well set up for collaborative hybrid working, with some members of the team working in the UK office and some from home in the UK and other cities in Europe and Asia.
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