About the Role
We are seeking a highly creative and strategic Social Media Manager to lead the planning, execution, and optimization of our social media presence across all major platforms. This role is crucial in driving brand awareness, building meaningful connections with our audiences, and generating measurable business impact through innovative content strategies. The ideal candidate is both data-driven and imaginative, with a passion for storytelling, digital trends, and community building.
Key Responsibilities
* Develop and implement comprehensive social media strategies aligned with business and marketing objectives.
* Manage day-to-day activity across all platforms including Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and emerging channels.
* Create, curate, and schedule engaging, brand-consistent content that resonates with target audiences.
* Monitor, moderate, and engage with followers, building active communities and fostering positive brand sentiment.
* Collaborate with creative, PR, and marketing teams to ensure integrated campaigns and brand alignment.
* Track, analyze, and report on performance metrics, using insights to refine strategies.
* Oversee paid social advertising campaigns, including targeting, budgeting, optimization, and ROI analysis.
* Stay ahead of industry trends, platform updates, and competitor activity to maximize opportunities.
* Manage influencer partnerships and collaborations to extend brand reach and engagement.
* Train and mentor junior team members or cross-functional staff on social media best practices.
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