The Intercultural Connections Initiative (ICI) is a Scotland‑registered Community Interest Company dedicated to international cultural exchange, creative collaboration, and global arts development.
ICI is the organiser of Chinese Culture Week (CCW), presented within the framework of Festivals Edinburgh, showcasing Chinese heritage, contemporary performance, cultural brands, and international dialogue at the world’s leading arts festival platform. CCW recently won the Marketing Campaign of the Year Award hosted by the CBBC.
Beyond CCW, ICI supports:
* International touring and cultural exchange projects
* The IC Award recognising outstanding global artistic works
* Artist development and international delegation programmes
* Cross‑border creative partnerships between the UK, China, and beyond
We operate at the intersection of culture, diplomacy, entrepreneurship, and creative innovation.
Role Description
We are seeking a dynamic and culturally aware Social Media Officer based in Edinburgh to lead and grow ICI’s digital presence, primarily across Instagram, LinkedIn, and related platforms.
This role is central to strengthening ICI’s international profile, engaging artists and partners, and supporting audience development across our cultural initiatives.
The successful candidate will combine creativity with strategic thinking and be comfortable working within a small, fast‑paced, entrepreneurial team.
Key Responsibilities
1. Social Media Strategy & Planning
o Develop and implement a content strategy aligned with ICI’s vision and annual objectives.
o Create monthly and quarterly content plans.
o Identify audience growth opportunities across Instagram, LinkedIn, and other relevant platforms.
2. Content Creation
o Produce high‑quality visual and written content (posts, reels, carousels, stories, short‑form video).
o Draft engaging captions tailored to professional (LinkedIn) and creative (Instagram) audiences.
o Capture and edit video/photo content during events, rehearsals, meetings, and festivals.
o Maintain visual consistency and brand tone.
3. Account Management
o Manage day‑to‑day posting and scheduling.
o Monitor comments, messages, and audience engagement.
o Maintain consistent brand presence and voice.
o Track analytics and optimise performance.
4. Campaign Support
o Support digital promotion of Chinese Culture Week, IC Award, artist showcases, delegation visits, and cultural exchange initiatives.
o Assist in developing campaign concepts for festival periods and major announcements.
5. Reporting & Growth
o Provide monthly performance reports with clear insights and recommendations.
o Analyse engagement metrics and adjust strategy accordingly.
o Stay informed about social media trends and emerging formats.
Qualifications
* Based in Edinburgh (or able to work regularly on‑site).
* Proven experience managing Instagram and LinkedIn accounts professionally.
* Strong visual storytelling ability.
* Excellent written English (copywriting skills essential).
* Competent in video editing tools (e.g., CapCut, Premiere Pro, Final Cut Pro, or similar).
* Experience using Canva or equivalent design tools.
* Strong organisational skills and ability to manage multiple projects.
* Comfortable working independently in a small team environment.
* Genuine interest in arts, culture, international exchange, or creative industries.
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