Regional Marketing Manager (UKI), EMEA SMB Marketing
Get AI-powered advice on this job and exclusive features.
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or be discovered. The team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok. The ideal candidate is a skilled marketer and a creative thinker with experience in the UK and Ireland region, and is a visionary strategist who has designed and executed multi-channel customer experiences and managed ecosystem strategies and implementation. The role focuses on building and maintaining a robust pipeline of new advertisers by acquiring SMBs partnerships and retaining and growing existing ones.
This role requires a balance of creative, strategic thinking and deep operational know-how to translate big ideas into meaningful results.
Responsibilities
* Devise, maintain and deliver comprehensive small business advertiser acquisition and revenue growth plans through innovative strategies, education for priority growth initiatives and campaigns in the UK and Ireland, focusing on product adoption and incremental revenue.
* Oversee the entire campaign lifecycle, from strategy and content creation to vendor management and launch execution, ensuring initiatives stay on time and budget, proactively communicating with key stakeholders and teams.
* Establish, own and nurture relationships with high-potential external SMB partners (small business industry associations, government bodies, channel partners, etc.) through the partnership lifecycle from contracting to program execution and evaluation.
* Develop and drive end-to-end compelling program narratives and sales materials tailored to seasonal and always-on campaigns, catering to various audiences (advertisers, agencies, end-users); plan and run programs and events, coordinating deliverables and cross-functional support.
* Design and oversee the execution of bespoke marketing campaign solutions in close partnership with cross-functional teams (Sales, Product, PR/Comms, Enterprise marketing) to drive leads, new active cash flow and revenue growth for TikTok advertising solutions.
* Manage and collaborate with third-party vendors/agencies to ensure high-quality campaign creation and successful execution.
* Track and analyze campaign and partnership performance across all digital platforms, identify areas for improvement, and continuously iterate for better results.
Qualifications
Minimum Qualifications:
* Proven experience in marketing, development or B2B strategic/channel partnerships, ideally within the digital marketing space, in the UK or Ireland.
* A deep understanding of the Small & Medium Businesses industry and B2B marketing with strong local market knowledge of the UK/Ireland business landscape, including key players, trends, regulations, and cultural nuances.
* Confidence in crafting integrated marketing plans across multiple channels.
* Excellent written and verbal communication skills with the ability to articulate abstract concepts.
* Track record of building impactful, sales-driven partnerships with diverse stakeholders and experience leading cross-functional teams to define product value propositions and GTM plans.
* Ability to identify opportunities, define project scope and independently lead ideation and execution.
Preferred Qualifications:
* Excellent analytical, organizational, project management and execution skills with the ability to translate data into clear narratives and actionable strategies.
* Experience owning and delivering quantitative targets.
* Ability to prioritize and manage tasks effectively in a fast-paced, changing environment with attention to detail.
* Experience designing and executing content strategies and analyzing content strategy performance.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover and connect. We strive to do great things with great people, leading with curiosity, humility, and impact in a fast-growing tech company. We foster an "Always Day 1" mindset to achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives. Our platform connects people globally, and our workplace reflects the communities we reach. We celebrate diverse voices and are committed to creating an environment that reflects those communities.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Advertising Services
#J-18808-Ljbffr