Job title: Membership
Manager
Department: Membership
Reports to: Global Director of Membership
Location: The Twenty Two, London Contract Type: Full-Time,
Permanent
Role Purpose
The Membership Manager is responsible for driving the growth
of The Twenty Two’s private members’ club by actively securing new,
high-quality members who align with the brand’s values and desired community
profile. This is an outbound, target-driven role that requires disciplined
pipeline management, proactive relationship-building, and rigorous adherence to
sales processes.
The position is distinct from the Membership Retention team.
The focus here is exclusively on new member acquisition.
Key Responsibilities
·
New Member Prospecting & Acquisition
·
Identify, research, and pursue prospective
members who align with The Twenty Two’s brand and membership criteria.
·
Build and maintain a robust pipeline of leads,
moving prospects through clearly defined stages (Targeted → Contacted →
Qualified/Engaged → Proposal Sent → Negotiation → Converted).
·
Develop tailored engagement strategies for each
prospect, including personal introductions, club visits, bespoke events, and
direct outreach.
·
Prepare and deliver compelling membership
proposals that reflect the value proposition of The Twenty Two.
Target-List Management
·
Submit an initial Target List of at least 10×
the monthly KPI (e.g., minimum 80 prospects if KPI is 8 conversions/month)
within 10 days of starting.
·
Maintain an up-to-date Target List with
mandatory data fields, including lead source, contact channel, probability,
status, forecast join date, and notes.
·
Ensure consistent weekly updates to the Target
List by the Monday 18:00 deadline.
o
For each prospect in the “Targeted” stage,
prepare a Conversion Map documenting: Rationale for targeting (fit with club
profile)
o
Access path (referrals, social introductions)
o
Engagement sequence (planned touch-points)
o
Timeline for advancement to the next stage
o
Alternative strategies if initial approach fails
KPI Achievement & Reporting
·
Meet or exceed monthly and quarterly conversion
KPIs as defined by the Membership Department (e.g., 8/month).
·
Ramp expectations apply during onboarding (e.g.,
50% quota in first two months).
·
Use internal dashboards and CRM tools to monitor
personal performance against KPIs in real time.
·
Participate in weekly stand-ups and pipeline
reviews to report progress, flag risks, and collaborate on solutions.
·
Maintain high data quality standards in all
reporting and CRM updates.
Relationship-Building & Brand Representation
·
Serve as an ambassador for The Twenty Two’s
values, brand, and culture at all times.
·
Develop and nurture high-value networks in
relevant industries (arts, culture, business, hospitality, etc.).
·
Leverage warm introductions and social channels
to secure referrals and strengthen access to desirable prospects.
·
Represent the club at internal and external
events, hosting prospective members and guiding them through the joining
process.
Compliance & Accountability
·
Adhere to all membership acquisition protocols,
including timely Target List submissions and updates.
·
Accept and action feedback from coaching
sessions and performance reviews.
·
Comply with all company policies, including data
protection and privacy obligations under UK GDPR.
·
Understand and uphold the company’s disciplinary
procedures, including potential consequences for consistent underperformance or
non-compliance (e.g., warnings, performance improvement plans, or, in severe
cases, dismissal in line with UK employment law).
Performance Measures & KPIs
·
Monthly new member conversions against set
targets (with quarterly goals).
·
Quality and accuracy of Target List submissions
and weekly updates.
·
Pipeline health (stage velocity, probability
accuracy, stalled leads management).
·
Adherence to engagement plans and conversion
mapping requirements.
·
Consistent participation in weekly reviews and
meetings.
·
Positive feedback from peers, managers, and
prospective members regarding professionalism and brand alignment.
Compensation Framework
·
Base salary with variable performance-related of
up to 20%.
·
Commission structure: linear payout for 70–120%
of quota; overachievement kicker for ≥120% of quota, capped as per policy.
·
Zero variable payout if below 70% of quota in a
given month.
·
Commencing from second month of employment,
auto-dismissal consideration if <70% of quota is achieved in two consecutive
months or any three months within a rolling six-month period (subject to fair
and lawful process).
Person Specification
Essential
·
Demonstrated experience in sales, business
development, membership acquisition, or luxury hospitality.
·
Strong interpersonal and networking skills, with
the ability to build genuine relationships.
·
Excellent organisational discipline, with a
structured approach to pipeline management.
·
High level of written and verbal communication
skills.
·
Proficiency in CRM tools and basic reporting
dashboards.
·
Results-oriented mindset, with proven ability to
hit and exceed targets.
·
Collaborative approach, with willingness to
share knowledge and best practices with the wider team.
Desirable
·
Experience in private members’ clubs or luxury
brand environments.
·
Existing high-value network in relevant
industries.
·
Familiarity with London’s social, cultural, and
business landscape.
Working Relationships
·
Reports to the Global Director of Membership.
·
Works closely with the Membership Team, General
Manager, and Ownership representatives.
·
Collaborates with Guest Relations teams (while
maintaining clear role boundaries).
Values & Culture
·
Uphold The Twenty Two’s commitment to
exceptional guest experience, exclusivity, and discretion.
·
Model integrity, professionalism, and creativity
in all interactions.
·
Support a culture of transparency,
accountability, and continuous improvement.
General
This job description is not exhaustive. You may be required to
carry out other reasonable duties at the request of the Proprietors. The
content of this job description may be reviewed and amended from time to time
to reflect business requirements.