Overview
Sheffield, South Yorkshire, United Kingdom (Office/Hybrid)
Salary: £40,000 - £45,000
Are you a performance-driven Paid Media Marketing Manager ready to make a significant impact? UniHomes is seeking an experienced professional to lead the planning, delivery, and optimisation of our paid search and paid social campaigns. You'll play a pivotal role in our rapid growth, driving customer acquisition through high-performance paid media and ensuring channel excellence across all our campaigns.
You'll own performance reporting and optimisation across all paid channels, collaborating cross-functionally to meet our marketing goals. Using data, technology, and innovative digital creative strategies, you'll deliver UniHomes group’s product and seasonal campaigns, along with user journeys designed to attract, nurture, and convert new customers. You’ll also work closely with the wider UniHomes marketing team on areas like Brand Activation, SEO and CRM, leveraging the expertise and resources of the UniHomes team.
Responsibilities
* Lead strategy and execution for paid search and paid social channels, ensuring channel excellence in campaign setup, targeting, optimisation, and ongoing performance.
* Plan and deliver high-performing, cross-channel paid media campaigns aligned with B2C marketing objectives, including seasonal and customer-specific propositions. Explore and test new paid media channels to expand reach and drive acquisition.
* Provide hands-on campaign delivery support, overseeing technical setup, creative asset management, and landing page development to enhance user experience and conversions.
* Collaborate with internal teams to develop and deliver integrated multi-channel campaigns and content tailored to key audiences.
* Monitor, analyse, and report on campaign performance data, providing actionable insights for continuous improvement. Track and optimise full-funnel conversion journeys.
* Line manage our Paid Media Executive, providing support, guidance, direction, and development opportunities.
* Manage our media agency relationships to ensure efficiency, accuracy, and ongoing value delivery.
* Oversee and forecast paid media budgets, ensuring spend is cost-effective and aligned with business goals.
* Analyse market trends and insights, staying informed about industry trends, competitor activities, and customer needs to inform strategic decisions.
* Innovate and ideate new paid media strategies to generate new business and customer leads.
Skills And Experience
* Minimum 5 years of B2C campaign marketing experience, with a proven track record in designing and delivering high-performing multi-channel paid media campaigns.
* Demonstrable passion for paid media, coupled with a performance-driven mindset.
* Proven experience using paid search and paid social platforms.
* Skilled in campaign performance tracking, actionable reporting, and budget management to maximise ROI.
* Excellent written and verbal communication skills with high attention to detail.
* A collaborative team player with a solution-focused approach and positive energy.
About Us
UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also officially certified as a Great Place to Work (GPTW).
Our industry-leading property search portal and utility management service enables our established and growing network of letting agent partners to offer hassle-free all-inclusive accommodation to our student community. We are active in over 60 university cities and towns across the UK, with big ambitions for 2025.
Founded by three Sheffield property entrepreneurs in 2015, we have experienced remarkable growth and now have a team of almost one hundred in our Sheffield City Centre office. With recent minority investment from LDC, we are scaling up our teams.
Values
* Lead the Way
* In it Together
* Customers Matter
* Keep it Simple
* Rise Above Challenges
* Make it Happen
Benefits
We are proud to be Great Place to Work (GPTW) and an accredited Living Wage employer. Our office in New Era Square in the centre of Sheffield offers amenities including breakfast, drinks, snacks, and a range of employee benefits. We support career progression, personal and professional development, and a variety of staff perks and events.
Diversity and Inclusion
UniHomes is committed to fostering an inclusive and diverse workplace where everyone can thrive. We welcome candidates from all backgrounds and strongly encourage applications from all demographics. Please let us know if you require any reasonable adjustments to make the recruitment process more accessible.
Note: We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.
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