GLOBAL MARKETING MANAGER
2-3 DAYS IN SURREY OFFICE VS. HOME
YOU MUST HAVE GLOBAL FMCG BRAND EXPERIENCE TO APPLY
Key Responsibilities;
Brand Strategy & Communication
* Lead the development and implementation of global marketing strategy to build trust, drive trial, and expand market presence.
* Shape and execute integrated brand communications, ensuring alignment with global brand goals and local market needs.
* Define and share global media strategies and guiding principles with regional teams.
Portfolio & Innovation Leadership
* Develop a comprehensive product category strategy focused on optimizing portfolio structure, innovation pipelines, and profitability.
* Drive high-impact innovation initiatives, leading cross-functional teams through the stage-gate process, including thorough post-launch assessments.
* Manage global product launches from start to finish—ensuring stakeholder alignment, toolkit development, regional rollout, and performance evaluation.
Market & Consumer Insight
* Build deep expertise through analysis of consumer, customer, and competitor insights to guide strategic planning.
* Collaborate with insights and analytics teams and external agencies to design research programs that inform marketing decisions and enhance brand performance.
Cross-functional Collaboration & Governance
* Lead and co-chair strategic category meetings, ensuring they are action-driven and outcome-oriented.
* Establish strong partnerships with regional teams and core business functions (e.g., R&D, regulatory, finance, operations) to ensure aligned execution.
* Promote best practices, tools, and marketing frameworks to elevate global category performance.
Capability & Culture Leadership
* Serve as a role model for organizational values, fostering a high-performance culture.
* Help shape a world-class marketing function through strong strategic thinking, creativity, and consistent execution.
* In addition to category responsibilities, lead margin and portfolio management across the broader product offering, developing scalable tools to support optimization.
About You
Experience & Competencies
* 6+ years of global marketing experience with demonstrated success across the full marketing mix.
* Proven leader with experience in building and scaling global brands.
* Deep understanding of consumers, customers, and categories; driven by data and insights.
* Excellent communicator with strong influencing and leadership skills across global and cross-functional teams.
* Skilled in project and time management; capable of thriving in fast-paced, complex, and regulated environments.
* Strong commercial mindset with robust strategic, analytical, and quantitative skills.
* Highly collaborative and resilient; adept at building trust across diverse teams and cultures.
* Passionate about driving change and delivering results in entrepreneurial settings.
Education & Additional Requirements
* Degree in Marketing, Business Administration, or a related field (required).
* Advanced qualifications (e.g., MBA or marketing specialization) are a plus.
* Willingness and ability to travel internationally as needed.