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Senior product manager - app

Cheltenham
Futureheads Recruitment | B Corp™
Product manager
Posted: 4 April
Offer description

Senior Mobile Product Manager (D2C Subscriptions)


Futureheads have exclusively partnered to help find a Senior Mobile Product Manager to own and grow iOS and Android apps – one of the biggest revenue channels and the main way our best customers interact with us.


This is not a maintenance gig. You’ll be driving new mobile‑native features, improving user journeys and lifting engagement and retention, not just copying what already exists on web.


You’ll work closely with engineering, design, data and architecture to ship high‑quality app experiences, backed by experiments and user insight. The app is core to long‑term customer value, not an afterthought.


What you’ll be doing

* Setting the product vision and roadmap for our native apps, and owning the end‑to‑end lifecycle from idea to iteration.
* Prioritising work that improves retention, order frequency and LTV.
* Leading mobile‑first thinking across push, navigation, personalisation, deep links, widgets, camera, etc.
* Owning key flows in the app: onboarding, subscription journeys, conversion funnels and core repeat behaviours.
* Using analytics (e.g. Mixpanel/GA4), recordings and usability research to inform UX changes.
* Acting as Product Owner for a dedicated mobile squad: stories, backlog, sprints and releases.
* Designing and running A/B tests and MVPs to validate ideas before rolling them out more widely.
* Partnering with web, CRM, CX and Ops so the app experience fits into the wider customer journey.


What we’re looking for

* 6+ years in digital product, with most of that spent on native mobile apps.
* Strong experience with B2C subscriptions, ideally for a physical or delivery‑based product.
* Solid track record shipping native app features that have moved retention and/or LTV.
* Deep understanding of iOS/Android capabilities and the app lifecycle (build, QA, submission, phased rollout).
* Comfortable owning app UX in partnership with design.
* Very fluent with product analytics and experimentation.
* Great collaborator with engineering, design, marketing and architecture.


You’ll do well here if you’re a strategic builder, not just a shipper; someone who spots what mobile users need before they say it, blends instinct with data, loves customer research, and sees the app as a key driver of subscriber loyalty.

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