Key Account Manager Specialist Retail
London
Competitive Package + Bonus + Car Allowance
The Advocate Group are proud to be partnering with a prestigious and highly respected luxury drinks business, known for its craftsmanship, heritage, and premium portfolio spanning both fine wine and spirits. With a strong reputation across the UK Off Trade, the business continues to expand its presence within luxury retail.
We are recruiting for a Key Account Manager to take ownership of a portfolio of luxury retailers and fine wine merchants across London.
Responsibilities include:
* Build and maintain strong relationships with buyers and decision-makers across luxury retailers and specialist merchants
* Deliver sustainable growth in both volume and value in line with agreed targets and budgets
* Identify and secure new listings across premium wine and spirits portfolios
* Lead Joint Business Planning (JBP) processes with key customers to drive long‑term partnerships
* Negotiate trading terms, commercial agreements, and promotional activity throughout the year
* Develop and execute impactful in‑store activations, tastings, and seasonal campaigns
* Drive brand visibility and ensure best‑in‑class execution across retail environments
* Deliver engaging trainings, tastings, and masterclasses to trade audiences and retail teams
* Analyse market trends and competitor activity to inform commercial strategy
About You:
* Proven experience in a Key Account Manager or Business Development role within luxury retail
* Strong knowledge of the premium Wine and Spirits category is highly required
* Demonstrated success in driving commercial growth within high‑end or specialist retail environments
* Confident communicator with the ability to influence both internal and external stakeholders
* Strong commercial acumen with experience in negotiation and joint business planning
* WSET Spirits qualification (or similar) is advantageous
* Happy to travel across the UK for client meetings and events
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