Overview
Location: Onsite - Milton Keynes / Hybrid
Department: Marketing
Reports to: Head of Marketing
Serve First is dedicated to transforming businesses through exceptional customer experience. We don’t just help companies gather feedback we help them act on it. Our AI-powered platform transforms customer data into actionable insights, ready-made plans, and automated workflows that empower frontline teams to respond faster, smarter, and more. Backed by a recent £4.6m funding round we are now scaling fast across the UK, EU and US. Marketing is expected to be a major driver in our growth.
Our Values
* Customer First
* Integrity Always
* Innovate & Simplify
* One Team, Act Fast
The Role
Join us as a Content Creator and become the storyteller behind our rapid expansion across multiple industries. We're seeking a strategic and tactical storyteller who thrives on turning ideas into impact — someone who can craft compelling content that not only captures attention but converts prospects into loyal customers. In this important role, you'll orchestrate content across every touchpoint of the customer journey, driving measurable results from initial brand discovery through to final conversion. If you're a creative visionary with a knack for organisation and a passion for growth-driven content, this is your opportunity to shape our brand narrative and fuel our expansion. As a key member of Serve First CX's marketing team, you'll be central to elevating our brand presence across the retail, hospitality, leisure, and facilities management sectors. By producing engaging, consistent, and customer-focused content, you will support our mission to help brands deliver exceptional customer experiences and operational excellence.
Your work will directly contribute to:
* Building Serve First CX’s reputation as a trusted leader in mystery shopping, feedback solutions, audits, and employee engagement tools.
* Driving lead generation through compelling storytelling that resonates with decision-makers like Retail Directors, Operations & Customer Experience CX Leads, and the C Suite.
* Educating prospects and clients on the value of our AI-powered platforms that transform feedback into actionable insights.
* Creating content that strengthens our customer-first brand voice while positioning us positively against competitors like Ipsos, Market Force, and HGEM.
What You Will Do
* Social Media & Digital Content: Manage Serve First CX’s social media presence, creating content that aligns with trends in CX, retail, hospitality, and Facilities Management. Grow engagement through LinkedIn campaigns, thought leadership, and customer success stories.
* Content Creation: Research and write blogs, reports, case studies, whitepapers, and client proposals; develop case studies and testimonials; create visual and written content for campaigns (landing pages, emails, sales collateral, infographics); support content creation for proposals and presentations, working closely with sales and SDRs.
* Campaign Support & Analytics: Build and maintain a content calendar for brand awareness and lead generation; repurpose data from client reports and proposals into thought-leadership content; research CX insights to position Serve First as a thought leader; track campaign performance and provide insights on impressions, engagement, conversions, and opportunities for improvement.
* Event & Video Content: Create video snippets, animations, and case-study reels; support trade shows and events with branded materials and live coverage; design and promote thought leadership webinars.
What You Will Bring
* 1+ years’ experience in content creation, marketing, or communications (B2B/SaaS/agency experience a plus).
* Strong copywriting and content development skills with the ability to adapt tone for professional audiences across industries.
* A degree or professional qualification in Marketing, Communications, English, Journalism, or related field preferred, though we welcome candidates from diverse educational backgrounds who can demonstrate strong writing skills and content creation expertise.
* Confidence using tools such as Chat GPT, Canva, Adobe Creative Suite, or similar.
* Basic understanding of SEO, social media scheduling tools, and content management systems (HubSpot experience an advantage).
* Interest in customer experience, retail, hospitality, or operational excellence.
* Highly organised, proactive, and eager to learn in a fast-paced environment
* Collaborative attitude comfortable working with sales, marketing, product, and client-facing teams.
* Attention to detail and a passion for creating content that makes an impact.
About You
To be successful in this role, you must be able to demonstrate our values:
* Customer First: You put internal and external customers at the heart of everything you do, listening closely, solving proactively, and delivering solutions that make a meaningful impact.
* Integrity Always: You act with honesty, transparency, and respect. You take ownership, do the right thing even when it’s hard and hold yourself and others accountable.
* Innovate & Simplify: You challenge the status quo and look for smarter, faster, and more efficient ways to work. You embrace creativity and focus on what truly matters.
* One Team, Act Fast: You work across teams, align quickly on goals, and adapt fast to drive results.
Why Join Serve First CX?
Be part of a fast-growing company backed by £4.6M investment and expanding rapidly across multiple industries.
* Work with leading brands in retail, hospitality, leisure, and facilities management.
* Opportunity to learn from a senior team with 20+ years’ experience in customer experience innovation.
* While the role is onsite, there is scope for hybrid, flexible working with real opportunities for growth in marketing, sales, and product.
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