The Nurture Group is a multi-award-winning organisation dedicated to creating a healthier, safer, and more beautiful world through its five specialised brands. With expertise spanning grounds maintenance, landscape construction, pest control, and arboriculture, the group serves diverse sectors, from private clients to commercial, government, and public spaces. Committed to sustainability and industry leadership, The Nurture Group embodies values of passion, respect, integrity, diversity, and expertise.
Role Description
A hybrid Growth Marketing Manager located in Windlesham, you will lead strategic marketing initiatives to drive customer acquisition, engagement, and retention. Your responsibilities will include managing and optimising marketing campaigns, analysing performance metrics, implementing marketing automation tools, and leveraging data-driven insights to improve customer journeys. You will collaborate closely across teams to deliver integrated marketing strategies, execute projects effectively, and contribute to the company’s growth objectives.
Key Responsibilities
* Identify and prioritise key verticals and buyer personas.
* Develop go-to-market strategies aligned with business development priorities.
* Partner with service line leaders to shape messaging and launch new offerings.
* Design and execute light-touch Account-Based Marketing (ABM) campaigns for priority accounts.
Demand Generation & Outbound
* Lead deployment of outbound platforms (Apollo.io)
* Create automated outreach and nurture sequences to scale pipeline.
* Establish interim CRM/tracking processes until Dynamics is live; then lead marketing’s integration into CRM (Microsoft Dynamics), building automation, lead scoring, and campaign workflows once live.
* Leverage events, sponsorships, and partnerships as part of integrated demand generation.
* Optimise website for conversions (CRO, lead magnets, CTAs, landing pages).
* Drive SEO, AEO, and content optimisation strategy.
* Manage PPC, retargeting, and paid amplification campaigns (LinkedIn Ads).
* Run structured test-and-learn cycles (A/B testing, new channel pilots, messaging experiments).
* Develop sector-specific toolkits, proposals, and cross-sell menus.
* Provide ESG and innovation proof points for pitches and tenders.
* Create seasonal/campaign-driven assets for proactive sales conversations.
Data, Insight & Marketing Ops
* Build dashboards to track traffic, MQLs, SQLs, pipeline contribution, and win rates.
* Develop attribution models to understand marketing’s impact across inbound, outbound, and sales touchpoints.
* Manage interim “light CRM” until impending launch of Microsoft Dynamics; then lead marketing’s integration into Dynamics, building automation, lead scoring, and campaign workflows.
* Own and optimise the marketing technology stack (automation, enrichment, analytics, CRM integrations).
Customer Journey & Lifecycle Marketing
* Map and manage the full buyer journey from awareness to decision.
* Design nurture journeys for inbound and outbound leads.
* Develop lifecycle campaigns for existing clients to support retention, upsell, and cross-sell.
Thought Leadership & Category Visibility
* Work with PR to secure coverage and backlinks in trade/sector media.
* Amplify coverage through digital channels (LinkedIn, retargeting).
* Position the Group as a thought leader by integrating PR, content, and demand-gen into unified category-building campaigns.
* Explore AI tools for campaign optimisation, content creation.
KPIs & Accountability
* Sector campaign performance and engagement.
* Outbound lead volume and quality.
* Content/toolkit adoption by sales.
* Category visibility metrics (backlinks, impressions, PR reach).
Qualifications
* Expertise in Growth Marketing and Marketing Analytics to develop and execute data-driven campaigns.
* Proficiency in Web Analytics and Marketing Automation tools to optimise marketing performance and streamline workflows.
* Strong Project Management skills, including planning, coordination, and delivering multiple marketing initiatives within deadlines.
* Ability to manage and analyse large data sets to inform decision-making and marketing strategies.
* Bachelor’s degree in Marketing, Business, or a related field preferred, along with relevant experience in marketing or growth strategy roles.
* Excellent problem-solving, communication, and collaboration skills, with attention to detail and organisational abilities.
* Understanding of sustainability and the environmental services sector is a plus.
#J-18808-Ljbffr