Overview
Marketing Analytics & Performance Specialist – Hybrid Working | Bolton
One of the UK's largest healthcare providers working in partnership with the NHS, whilst also operating as a private provider of healthcare services, is looking for an experienced Marketing & Performance Analyst to join this growing organisation.
Responsibilities
* Act as the single source of truth for digital and marketing performance, turning complex data into clear commercial insight.
* Connect platforms such as Salesforce and GA4 to create a unified view of the customer journey from first interaction to referral and surgery.
* Deliver Marketing Mix Modelling (MMM) and advanced analytics to forecast revenue and optimise marketing budgets.
* Measure marketing performance against commercial outcomes such as referrals and revenue, demonstrating true ROI.
* Build automated, self-serve dashboards using tools such as Looker Studio, PowerBI or Tableau to provide real-time performance insights.
* Identify underperforming channels and growth opportunities through proactive data analysis.
* Explore and implement AI and emerging analytics tools to drive innovation and commercial value.
Candidate Experience
* Proven experience with Marketing Mix Modelling (MMM) and statistical analysis
* Expertise in Google Analytics 4 (GA4) and Salesforce reporting
* Experience with data visualisation tools such as Looker Studio, PowerBI or Tableau
* Strong ability to clean, structure and analyse complex or incomplete datasets
* Commercial understanding of P&L, CPA and Customer Lifetime Value
Technical Skills
* GA4 and Google Tag Manager
* Salesforce reporting
* Looker Studio, PowerBI or Tableau
* Advanced Excel or Google Sheets
* Data blending and database knowledge
For more information and to express your interest, send your CV now.
We Are Aspire Ltd are a Disability Confident Committed employer.
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