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Specialist in Marketing Recruitment at EMR | Expert in Marketing, Digital, Communications within Business to Consumer (B2C)
Head of Digital Marketing
£100,000 + hybrid working
Full-time, permanent
A leading alternative fashion brand is seeking a strategic, commercially-minded Head of Digital Marketing to lead and scale their global digital growth strategy. Reporting directly to the Founder, this is a rare opportunity to shape the future of a brand known for its bold creative direction and cult following.
The Role
As Head of Digital Marketing, you’ll take full ownership of all digital channels – from e-commerce and CRM to paid media, social, influencer marketing, and customer experience. You'll lead a high-performing team and work closely with senior leadership, product, and creative to drive brand visibility, customer acquisition, retention, and loyalty across international markets
.
Key Responsibilities
* Define and deliver the global digital strategy to drive growth and brand performance
* Lead a cross-functional team across e-com, CRM, social, paid, and CX
* Own the digital customer journey across all touchpoints, ensuring strong performance and ROI
* Leverage tools like Klaviyo, Shopify Plus, Meta Ads Manager, and CRO platforms
* Optimise acquisition and retention through advanced personalisation and segmentation
* Drive innovation and test new platforms including TikTok Shop and app enhancements
* Report directly to the Founder and work collaboratively with the SLT
About You
* Proven experience leading digital strategy in a DTC/e-commerce business (fashion or lifestyle preferred)
* Hands-on knowledge of paid media, CRM, e-commerce trading, and digital analytics
* Strong leadership and team development skills
* Data-driven with strong commercial and creative acumen
* Confident presenting to and influencing senior stakeholders
* Thrive in a fast-paced, growth-focused environment
Why Apply?
* Strategic ownership in a creative, entrepreneurial business
* Work directly with the founder and senior leadership
* Hybrid working – 3 days onsite in Brighton
* Be part of a brand with a bold identity and global presence
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Retail
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