Overview
Lead the Retail Marketing team to deliver best-in-class multi-channel activities that support the Kärcher UK Retail business vision.
Develop and translate long-term brand and category strategies (1, 3, and 5-year plans) into actionable marketing objectives across the consumer journey.
Own key external relationships, specifically leading the media agency and overseeing PR, social, and influencer briefings.
Manage the total annual marketing budget, ensuring all spend is tracked, resourced efficiently, and aligned with annual planning processes.
Collaborate with internal stakeholders, including Sales, Product Management, and Global Head Office, to ensure brand compliance and strategic alignment.
Drive a high-performance culture by mentoring a team of seven and reporting performance metrics to senior UK and International management.
This Is How You WOW
* Lead the Retail Marketing team to deliver best-in-class multi-channel activities that support the Kärcher UK Retail business vision.
* Develop and translate long-term brand and category strategies (1, 3, and 5-year plans) into actionable marketing objectives across the consumer journey.
* Own key external relationships, specifically leading the media agency and overseeing PR, social, and influencer briefings.
* Manage the total annual marketing budget, ensuring all spend is tracked, resourced efficiently, and aligned with annual planning processes.
* Collaborate with internal stakeholders, including Sales, Product Management, and Global Head Office, to ensure brand compliance and strategic alignment.
* Drive a high-performance culture by mentoring a team of seven and reporting performance metrics to senior UK and International management.
It would be WOW if you would bring this in:
* Marketing degree or professional CIM qualification.
* Proven experience in a Retail B2C environment,
* Knowledge of consumer durables or the cleaning industry (Desirable).
* Extensive background in consumer marketing, brand strategy, large-scale media planning, and agency management. Experience with retail media and in-store POS is a plus.
* Expert level in leading, coaching, and motivating teams, alongside strong stakeholder management and communication skills
* A strategic, analytical thinker who is innovative and detail-oriented.
* A proactive, hands-on "self-starter" and team player with strong influencing and presentation skills.
* Full UK driving licence essential
Our Kärcher WOW Package
* Pension Scheme
* Discretionary Bonus Scheme
* 25 days annual holiday + bank holidays (increases with service)
* Simplyhealth Cash Plan (including retail discount scheme)
* Life Insurance cover
* Staff discount on Kärcher products
So: Wanna WOW with us?
This vacancy is being managed exclusively by Cameo Consultancy, to be considered for this position please apply here or send your application to hello@cameoconsultancy.co.uk
Please note, any applications submitted via this job advert are not monitored and will not be considered for this role.
Together towards a clean world
Kärcher UK is an Equal Opportunities Employer who seek to recruit, develop and retain the most talented people from a diverse candidate pool. We do not discriminate on the basis of race, colour, religion/belief, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status. Kärcher UK will not tolerate discrimination or harassment based on any of these characteristics.
Kärcher UK encourages applications from minorities, women in positions where they are under-represented, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need.
We thank all applicants for their interest; however, only candidates under consideration will be contacted.
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