Email Marketing Executive
Location: Coulsdon
Department: Marketing
Reports to: Marketing Manager
Salary: £25,500 - £30,000
Contract Type: Full-time (37.5hrs/week, Mon-Fri 9:00-5:30)
Role Overview
As the Email Marketing Executive, you will be responsible for the end-to-end management of my client’s email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.
Key Responsibilities
* Email Marketing Strategy Ownership
Develop and implement a comprehensive email marketing strategy aligned with my client’s business goals and customer journey.
* Design & Creation of Email Templates
Build visually appealing, responsive email templates that reflect my client’s brand identity and drive engagement.
* Copywriting & Content Creation
Write compelling and relevant email copy tailored to different audience segments, ensuring clarity, tone, and value.
* Automated Journey Development
Create and manage automated email workflows that align with our portal and website experience, enhancing customer lifecycle engagement.
* Performance Reporting & Analytics
Monitor, analyse, and report on email campaign performance using key metrics to inform future strategy.
* Lead Nurturing & Handover
Manage nurture streams to guide prospects through the funnel and ensure timely handover of qualified leads to relevant business teams.
* Audience Segmentation & Personalisation
Segment email lists and personalise content to improve relevance and effectiveness of campaigns.
* Compliance & Best Practices
Ensure all email communications comply with GDPR and industry best practices for deliverability and user experience.
* Data Accuracy
Own and manage the quality and accuracy of data in our Dynamics CRM database.
Skills & Experience
* Proven experience in email marketing, ideally within B2B or e-commerce environments.
* Proficiency with email marketing platforms
* Strong copywriting and content creation skills.
* Experience with marketing automation and CRM systems.
* Analytical mindset with the ability to interpret data and optimise campaigns.
* Knowledge of HTML/CSS for email template customisation (preferred).
* Excellent communication and project management skills.
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