We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team passionate about delivering exquisite riding experiences to our customers.
Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. We want you to be part of it!
At Norton, we value respect, trust, and responsibility. We trust our employees to perform their roles exceptionally and professionally, and we prioritize personal development, teaching, and learning. Joining our team offers opportunities to grow and learn alongside talented and dedicated colleagues.
The role
This position involves leading the design and development of our global merchandise and riding gear portfolio—focusing on functionality, performance, and authentic brand expression. You will collaborate with product designers, external suppliers, licensing partners, and cross-functional teams to bring compelling collections to market, strengthening the connection between our riders, community, and the spirit of Norton.
Reporting to the Global Director of Alt Revenue, this role combines creativity and commercial insight, vital for expanding customer loyalty and alternative revenue streams.
Duties/Responsibilities
Product Design & Development
* Lead end-to-end design and development for branded merchandise and technical riding gear, from concept to production.
* Create detailed technical packages (tech packs) to ensure clear communication with suppliers and manufacturers.
* Ensure product designs align with brand identity, meet performance standards, and satisfy customer lifestyle needs.
* Collaborate with external designers and suppliers to produce high-quality, on-brand products.
* Conduct trend research, review customer feedback, and perform competitive benchmarking to guide design direction.
* Work with the Global Director of Alt-Revenue and the merchandiser to define seasonal and long-term product roadmaps for merchandise and gear categories.
* Ensure product collections align with key brand moments, launches, and regional market needs.
* Oversee sampling, fit approvals, and product testing to uphold quality, safety, and durability, especially for riding gear.
* Build strong relationships with global vendors, material suppliers, and manufacturing partners.
* Support supplier selection and onboarding, ensuring ethical sourcing, quality, and lead time commitments.
* Coordinate with licensing and legal teams to manage branding guidelines and IP protection for third-party manufactured products.
Cross-Functional Collaboration
* Work with marketing, retail, aftersales, and eCommerce teams to align product development with commercial strategies.
* Partner with brand and design teams to ensure merchandise and apparel reflect the company's visual identity and customer values.
* Coordinate with inventory planning and logistics teams for smooth product launches and replenishments.
Personal Specification
* 10+ years of experience in apparel, merchandise, or technical gear design and development, preferably in automotive, motorcycle, sportswear, or lifestyle sectors.
* Strong portfolio demonstrating successful, creative, and commercial product development.
* Deep knowledge of materials, fit, construction, and performance standards for apparel and technical gear.
* Experience working directly with global suppliers and overseeing production from concept to delivery.
* Highly collaborative, balancing creativity, technical requirements, and business goals.
* Strong understanding of customer lifestyle trends, especially within premium automotive or motorcycle communities.
* Detail-oriented and organized, capable of managing multiple projects simultaneously.
Rewards of working for Norton:
We care for our team and offer competitive rewards, including:
* Competitive salary based on skills and experience
* 33 days of holiday (including bank holidays)
* Generous pension scheme with personalized advice
* Private Medical Insurance and Cash Back Programme
* Life insurance (4x salary)
* Free fruit for healthy snacking
* WeCare Employee Assistance Programme (online GP, mental health support, etc.)
* Entrepreneurial environment within a well-funded company
* Ideas for Excellence scheme rewarding innovation
* Diverse, international team with various perspectives
* Employee events, socials, and activities
* Free electric bicycle hire and on-site free parking with charging points
We are committed to continually improving our reward offerings in line with our growth. Join us and see for yourself!
Note: We do not accept agency applications.
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