Enable your team to deliver integrated campaigns at scale. The priority is building a team and function that delivers consistently. Strategic thinking, people leadership, and commercial clarity are key drivers.
Key Responsibilities
* Build and lead a team of five marketing professionals, setting high standards for execution quality and commercial impact
* Establish unified campaign planning, performance frameworks, and operating standards across both markets
* Own performance reporting across the demand generation function, acting as the go-to source for campaign results, pipeline contribution, and marketing ROI for senior stakeholders
* Define differentiated approaches for distinct markets: ABM for UK State, scalable demand generation for Independent and International
* Set and own pipeline targets across new customer acquisition and customer expansion
* Manage the demand generation budget with clear ROI accountability
* Improve lead qualification standards and MQL-to-SQL conversion rates
* Partner with Sales, Product Marketing, Content, and Events to deliver integrated programmes
About you
You are a demand generation leader with the experience to both set the strategy and drive execution when needed. You'll bring:
* B2B demand generation or growth marketing, with at least 3 years leading and mentoring teams
* A track record of delivering pipeline through integrated campaigns across digital, content, and events
* Salesforce experience
* Comfortable working within a defined strategy and budget framework, while owning execution and performance
* Solid commercial acumen: understanding of pipeline metrics, budget management, and ROI reporting
* Organised and process‑minded, with the ability to bring structure and consistency to campaign planning
* A data‑driven approach with the confidence to optimise based on performance
Bonus
* Experience in the education sector or edtech
* ABM programme design and execution
* Marketing automation experience (HubSpot, Marketo, or Pardot)
* Experience managing multi‑market or multi‑region marketing operations
Why join us?
Lead a high‑impact demand generation function covering two dynamic and growing markets.
Build the team, the processes, and the foundations for long‑term growth.
Work in a collaborative environment where marketing has a direct line to commercial outcomes.
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