Role Overview
The Digital Marketing Manager will be responsible for leading Aspria's digital acquisition and retention strategy, ensuring measurable impact on membership growth, usage, and retention. This role requires a data-driven marketer who thrives on optimising campaigns, analysing performance, and delivering digital excellence aligned with Aspria's strategic business goals.
Whilst our head office is based in Wimbledon, London - we are open to receiving applications from candidates who live closer to one our Aspria clubs based in either: Milan, Rome, Berlin, Brussels or Hamburg,
Key Responsibilities
Digital Strategy & Execution
* Lead the planning, execution, and optimisation of digital performance campaigns across paid search, social, display, retargeting, and affiliate channels.
* Work closely with the Brand & Content team to ensure campaigns reflect Aspria's premium positioning and member-first approach.
* Drive digital lead generation and nurture funnels, ensuring a seamless journey from awareness to conversion.
Performance Analysis & Optimisation
* Develop KPIs and reporting frameworks to measure campaign success and ROI across all digital channels.
* Analyse performance data, uncover insights, and implement continuous optimisation strategies to increase efficiency and conversion rates.
* Conduct regular competitor and market analysis to benchmark performance and identify opportunities.
Collaboration & Stakeholder Management
* Partner with central and local marketing teams to align digital activity with campaigns, member engagement, and retention goals.
* Work closely with Sales, CRM, and Operations teams to ensure campaigns support commercial targets and deliver high-quality leads.
* Manage relationship with media agencies
Innovation & Digital Enablement
* Stay ahead of digital trends, tools, and innovations to keep Aspria at the forefront of digital performance marketing.
* Champion a culture of test-and-learn, experimentation, and data-driven decision-making.
* Support the broader business in digital transformation and enablement, ensuring systems and processes are aligned for measurable growth.
Skills & Experience
* Proven track record in digital performance marketing, ideally within premium/luxury, hospitality, lifestyle, or wellbeing sectors.
* Strong expertise in Google Ads & Meta Ads Manager.
* Advanced analytical skills with hands-on experience in Google Analytics, Tag Manager, and data visualisation tools (e.g. Looker Studio, Power BI).
* Experience managing marketing budgets and delivering measurable ROI.
* Strong stakeholder management and agency/vendor relationship skills.
* Excellent communication and presentation abilities; able to distil complex data into actionable insights.
* Good spoken/written expertise in either German, Italian or French - not essential, but desirable.
* Entrepreneurial mindset with a passion for health, wellbeing, and delivering exceptional member experiences.
What We Offer
* Opportunity to play a pivotal role in shaping the digital future of Europe's leading luxury health and wellbeing clubs.
* A collaborative and supportive work environment that values innovation, accountability, and member-first thinking.
* Competitive salary and benefits package.
* Access to world-class health, fitness, and wellbeing facilities.
* Hybrid working - 3 days in the office, 2 at home.