Our trust is a vibrant, locally focused and ambitious community of 3 primary schools, a secondary school and a sixth form college. We have established the Trust in order to build upon our shared belief that young people in Oldham and the local area should have access to excellent educational provision. Central to this mission is how we tell our story, the marketing team are the voice that celebrates achievements, captures everyday moments, and shares the mission of our trust and its academies with the wider community.
This role is both creative and impactful. As our Photographer & Marketing Officer, you will play a key part in shaping how our trust is seen and understood. Through expressive, impactful, imagery and engaging content, you will help bring to life the experiences of our young people, staff, and schools, ensuring that our mission, values and successes are communicated with clarity and authenticity.
We are looking for someone who is not only technically skilled, but also passionate about storytelling, and community. Your work will support recruitment, strengthen our reputation, and showcase the unique character of each of our academies. It is a role of growth, where your natural curiosities will be encouraged and the acquisition of new skills supported. In this pack, you will find everything you need to learn more about the role, our expectations, and what it is like to work within our Trust. We hope it gives you a clear sense of our vision and inspires you to apply. We look forward to hearing from you and possibly speaking to you soon. Thank you for your time and consideration.
Purpose of the post
To work as a key member of the Trust Marketing team to raise the profile of the trust, its academies and its various offers (e.g. professional development, community links, etc.) both internally and externally.
To capture high quality images that showcase the life, achievements, and values of the trust, across multiple sites. The Trust Photographer & Marketing Officer will play a key role in promoting the trust’s brand through engaging visual content for websites, social media, publications, and marketing materials.
To work with the Marketing Team on a wide range of promotional design projects, and related social media channels, ensuring design and branding is on par with trust standards. Taking the lead on select projects, developing, creating and designing content to drive the trust’s and its academies’ online presence, digital promotions and communications.
Summary of Main Duties and Responsibilities
Main Responsibilities
* Photograph a wide range of trust and academy activities, including, but not limited to; lessons, events, performances, meetings and sports fixtures (where applicable)
* Edit images to a high standard, ensuring consistency with the trust’s visual identity
* Maintain and organise a digital image library, ensuring files are securely stored and easily accessible by relevant parties
* Work closely with Marketing Manager, school leaders and marketing team to plan, produce and deliver visual content
* Ensure all photography complies with safeguarding, consent, and data protection policies
* Travel between trust schools as needed to capture photography
* Be familiar and confident with technological change and innovation
Alongside your main responsibilities, the trust would like for you to have a skill (or the willingness to learn and develop a skill) within one or both of the following areas.
* Lead on the capturing and provision of high-quality photography and videography for use in key internal and external publications, websites and social media. Have a good understanding of using the correct lenses, lighting and audio
* Lead on the provision of a photography and video recording service across the Trust and create video and photography output for a variety of purposes, for example, promotional materials for websites and showcases such as prize presentation events.
* Video editing and image editing, using the appropriate Adobe app within the Creative Cloud suite, to enhance what has already been captured
* Liaise with all areas of the Trust and its academies to ensure as many aspects of the Trust’s success are captured and shared.
Graphic Design
* Assist the Trust Graphic Design Office and lead on select graphic design projects, helping to produce high quality materials for the trust, such as, but not limited to, booklets, billboards and social media content. In some cases, lead on projects
* Create and develop materials for academies, following brand guidelines
* Undertake design and art work tasks for internal and external publications in line with the marketing strategy, ensure consistency of the trust and academy brand and support the development of the trust’s visual identity
* Ensure all work produced is to a high quality, paying particular attention to detail and accuracy.
Other responsibilities to the role will be;
Social Media
* Be responsible for the production of content, imagery and cross promotion of materials for use on academy social media pages and the trust’s overall digital presence. Have creative input to ensure these are attractive, relevant, up to date, and consistent with trust and academy brands
* Take responsibility for monitoring and updating social media content, remaining competitive and on trend, liaising with relevant staff for relevant content when needed
* Support the social media strategy for the trust, implementing and monitoring accounts for academies and trust
Events and Trust/Academy Cycles
* Work with the marketing team to develop and coordinate campaigns to maximise engagement with, and recruitment to the trust’s academies (Staff and Students)
* Assist the marketing team in developing innovative and new ways in which to communicate with students
* Attendance at and support with the organisation of key events including open events, results days, events for parents, etc. (This may involve some evening and weekend work on occasions)
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