Description Workplace: White City, London - 3 days a week in the office The role The Vice President, Brand Solutions is a senior commercial leader responsible for building, scaling, and managing a new multi-million–pound global revenue stream for ITV Studios. This leadership role will develop and drive strategic relationships with global media agencies, brand partners, and top-tier advertisers, with a specific focus on driving high-value investment from the world’s largest agency groups. The VP Brand Partnerships will architect global partnership packages, respond to global agency briefs, pitch major multi-market commercial solutions, and create premium partnership opportunities around ITV Studios’ most recognisable and best-loved television IP. In addition, they will collaborate with producers, creators, and internal creative teams to reimagine catalogue IP and co-develop new content franchises designed specifically for brand partnership. This role requires an exceptional commercial strategist with deep experience in a rights-driven media business (ideally TV), extensive global agency relationships, and a proven ability to build and scale commercial partnership lines from the ground up. Main responsibilities Global Media Agency Leadership Serve as the primary senior contact for ‘The Big Six’ global media agency holding companies. Build, nurture, and deepen relationships with senior decision-makers within agency investment, strategy, content, and partnerships teams. Establish Studio55 at ITV Studios as a must-have partner within global agency ecosystems. Drive high-value, multi-market investment conversations aligned to agency priorities and advertiser demand. Global Package Development & Commercial Strategy Build global, multi-IP commercial packages combining broadcast, digital, social, creator-led, experiential, and product licensing rights across ITV Studios. Lead development of innovative brand partnership products that leverage: Tentpole unscripted entertainment brands Factual and scripted global formats Catalogue IP reimagined for brands Creator collaborations and new content franchises Create packages with rights frameworks that are globally scalable, commercially compelling, and contractually robust. Deliver fully costed, margin-positive commercial models. Partnership Pitching & Revenue Delivery Lead proactive global pitches to agencies and brand partners. Respond to incoming RFPs and international agency briefs with best-in-class commercial solutions. Build persuasive storytelling and high-impact pitch materials that position ITV Studios as a global premium partner. Own revenue delivery and growth targets global brand partnerships within Studio55. Brand & Client Leadership Manage senior relationships with global brand partners across key categories (FMCG, tech, automotive, retail, finance, lifestyle, etc.). Identify whitespace opportunities and new sectors for international growth. Champion the role of content, IP, and creator-led storytelling in brand-building. Deliver partnership solutions that meet client marketing objectives while maximising ITV Studios’ commercial value. Creative Collaboration & Content Development Work with VP Brand Integrations, producers, format teams, creative executives, and external creators to: Reimagine catalogue IP for brand integration Facilitate new content opportunities specifically for brands Develop talent-led formats and social-first storytelling for brand partners Translate brand briefs into viable content solutions that maintain editorial integrity and audience value. Rights & Contractual Excellence Apply expert understanding of rights-based media businesses to ensure: Global licensing, distribution, format, and commercial rights are respected Partner solutions are legally, creatively, and commercially tenable Work closely with legal and commercial affairs on rights structures, deal terms, and contract frameworks. Internal Leadership & Cross-Functional Collaboration Work closely with the two VP Brand Integrations and the broader Brand Licensing leadership team to develop solid RTBs Engage and inspire global creative and production teams, format sales, digital studios, and country-level commercial teams. Build internal alignment around partnership opportunities, emerging agency needs, and commercial shifts. Provide strategic guidance to senior stakeholders across ITV Studios. Contribute to broader Global Partnerships leadership initiatives and long-term planning Skills you’ll need (minimum criteria) Extensive experience in global brand partnerships, media agency leadership, rights-based media, TV networks, or content-led commercial strategy and sales. Deep, existing relationships across major global agency networks. Proven success in building multi-million–pound partnership revenue lines from scratch. Strong understanding of rights frameworks, distribution models, format licensing, and global content ecosystems. Demonstrated ability to pitch and close seven-figure brand partnership deals. Exceptional commercial acumen and sophisticated negotiation skills. Fluent in the language of brand strategy, investment, creative content, and media planning. Strong experience developing content‐based solutions for major advertisers. Ability to work with senior creative, production, and format development teams. Comfortable operating at C-suite/board level. Other things we’re looking for (key criteria) Visionary commercial leader with entrepreneurial spirit and resilience. Highly credible with global agencies and brand CMOs. Strong storyteller with exceptional pitch presence. Collaborative yet highly self-sufficient. Creative thinker with a strategic mindset and rigorous commercial discipline. Passionate advocate for global IP, storytelling, and content-driven brand solutions.