Job Title: Senior PlannerLocation: Newcastle - 3/4 days a weekSalary: £45-£60k, depending on experience This one is for the strategic powerhouses….Are you a senior-level strategist ready to take ownership of big accounts, shape the agency’s strategic thinking, and mentor the next generation of planners? Do you have the skills, insight, and drive to make an impact at every level? If so, this role is for you.This agency is looking for a Senior Planner who can lead with confidence, inspire teams, and drive client strategies forward. You’ll be a key player in developing groundbreaking work that transforms businesses.What You’ll Be Doing✔ Leading Strategy – Own the strategic debate for your clients, proactively shaping their brand futures. Coach junior planners on spotting insights, crafting strategies, and delivering outstanding thinking.✔ Championing Effectiveness – Embed effectiveness at the heart of the agency and client teams. Lead evaluation projects, train colleagues, and contribute to the wider marketing community through thought leadership.✔ Research & Insights – Combine desk research, client data, and advanced analytics to design and execute large-scale research projects. Confidently run focus groups and workshops, using an inspiring toolkit of techniques.✔ Creative Development – Write clear, compelling creative briefs. Lead creative reviews, work closely with creative leads, and be the trusted strategic sounding board for big ideas.✔ Media & Channels – Have an informed POV on media strategy, sign off on comms plans, and keep the team ahead of the latest trends.✔ Client Relationships – Become the go-to strategic partner for senior clients, building trust and influencing key decisions.✔ Pitching & New Business – Play a leading role in new business, from strategy development to pitch delivery. Help grow the agency’s client base and identify new opportunities.Does This Sound Like You? You’re an experienced planner with a strong track record of leading strategy for major clients. You have a sharp commercial and creative mind, with a passion for insight-driven work. You’re a confident communicator who can engage C-suite clients and inspire teams. You’re skilled in qualitative and quantitative research - from leading workshops to analysing data. You thrive in a fast-paced, collaborative environment, driving teams to deliver their best work.Ready to Lead, Inspire, and Make an Impact?