Digital Implementation Analyst
Location: Burton Upon Trent (Hybrid – 2 days in office)
Salary: Up to £55,000 + benefits
The Opportunity
This is an exciting chance to join a major UK organisation with a large national footprint, where digital transformation and customer data are central to growth. You’ll be part of a collaborative analytics function that spans digital, CRM, loyalty, and data science — all working to deliver meaningful insights, optimise digital journeys, and improve customer experiences.
The Role
As Implementation Analyst, you will own the tagging and data layer roadmap across all digital platforms, including website and mobile app. Acting as the bridge between digital product teams, developers, and external partners, you’ll ensure data capture is robust, accurate, and ready to power strategic decision-making.
What You’ll Do
* Define, manage, and deliver the tagging and data layer strategy across digital channels.
* Partner with product teams to align tagging with future roadmaps and business needs.
* Oversee external partners responsible for tagging development, including budget ownership.
* Lead data quality reviews, container management, and monitoring of live tags.
* Implement, debug, and troubleshoot analytics and marketing tags.
* Support the A/B testing and MVT roadmap, ensuring robust data capture for conversion optimisation.
Your Skills
* Proven experience with Tag Management Systems (ideally Google Tag Manager).
* Strong use of analytics platforms such as GA4, Firebase or similar.
* Solid understanding of web technologies (HTML, CSS, JavaScript).
* Experience in mobile app tracking and measurement is desirable.
Why Apply?
This role offers the opportunity to make a real impact in a business investing heavily in digital capability. You’ll work with a supportive leadership team, gain exposure to both operational and strategic work, and help shape how data is captured and used across a complex digital estate.