Performance & Retail Marketing Coordinator UK/IRL
The Performance & Retail Marketing Coordinator UK/IRL is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will report to the Senior Marketing Manager EMEA + UK and will be involved in all omnichannel retail marketing to support business growth across multiple players – Boots, Look Fantastic, Cult Beauty, Beauty Bay, Space NK, Harrods, Selfridges, Sephora, and any new expansion within the EMEA region.
The right candidate has proven solid omnichannel retail marketing experience, with a very well‑practiced digital marketing and performance marketing/paid media/retail media background in UK/IRL.
Creates and cultivates relationships with retail marketing partners (Retailers and Pure Players) to ensure maximum exposure and advocacy for the brand.
The right candidate has a proven track record of balancing individual accountability with strong cross‑functional partnerships. They will be a strategic, innovative, collaborative team member who is customer‑centric and results‑oriented. They must possess an analytical mindset, have superior communication skills, strong negotiation skills, and be adept at problem‑solving quickly and creatively.
This individual will work in close collaboration with the Senior Marketing Manager EMEA + UK, being responsible for building retail marketing plans for all UK/IRL retailers, implementing and tracking performance (investment versus ROAS/ROMI). Has a solid understanding of the paid media, retail media landscape, and their specific metrics/KPIs.
Retailer Partnerships and Planning
* Foster retailer partnerships and strong ways of working, adapting to each retailer’s specificity
* Plans seasonal requests for strategic UK retailers, respecting the retailer’s internal calendar
* Lead retailer marketing meetings and gather insights
* Collaborate with senior leaders and cross‑functional teams for retailer need
Retail Omnichannel Marketing Campaigns
* Develops customized retailer marketing plans for launches and always‑on campaigns, while keeping a good organization and structure for all documents
* Track marketing/sampling/GWP budgets and spend levels for each retailer, submit accruals monthly, and deliver analysis on spend versus return
* Builds bespoke action plans, maximizing the brand’s resources and identifying retailers' best opportunities
* Updates quarterly brand rooms based on performance provided by the retailers to drive conversion
* Monitor rates & reviews and drives Rates & Reviews Campaigns for Newness and Core
* Regularly checks stores where ABH has a fixture, discussing with the retailer, and leads improvements
* Responsible for VM & Event projects (concept, brief, execution, and performance track)
Performance Marketing & Paid Media
* Define with Sr. Marketing Manager and oversee the paid media strategy across channels (Google Ads, Meta, TikTok, Display, Affiliates, etc.)
* Manage media budgets to maximize ROI, ROAS, and CAC efficiency
* Plan, launch, and optimize paid campaigns across multiple platforms
* Continuously test creatives, audiences, bidding strategies, and placements to improve performance
* Track KPIs (e.g., CTR, CPA, ROAS, LTV) and generate insights to inform future campaigns
* Create dashboards and reports for senior stakeholders with actionable recommendations
* Monitor industry trends, competitor activity, and platform updates
* Identify new paid channels, betas, and partnerships to scale customer acquisition and retention
Assets
* Manage and distribute creative assets and toolkits to retailers for new product launch and core refresh (assets, placemat)
* Organize and maintain retailer and distributor social media requests
* Keeps all PDP updated according to ABH standards
* Performs regular retailer websites audit (PDP, pricing, competition)
* Responsible for assets resizing, ad copy, and other mandatory steps for paid media campaigns
Administrative
* Creates regular retail marketing presentations for regional and global-facing
* Provide any report that will be required by leadership
Requirements
* Minimum 5 years of Marketing experience. Preferred areas include: Beauty or Color Cosmetics, Retail Omnichannel Marketing, E‑commerce Marketing
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