General Manager eCommerce Location: Mid-Ulster, Northern Ireland Our Client has established one of their leading brands as an independent eCommerce business unit, and they are looking for a data-driven, commercially minded General Manager to lead it. Youll own all eCommerce operationsstrategy, finance, sales, marketing, UX, and supply chainwhile leading a small, high-performing team. Proven experience scaling a D2C eCommerce brand is essential. What Youll Do Lead and scale the D2C eCommerce business, driving traffic, conversion and revenue. Develop and execute digital growth strategy across website, paid ads, SEO, content, email/SMS, affiliates and social. Own the P&L, KPIs, forecasting and reporting to the Board. Oversee inventory, fulfilment, courier partnerships and third-party logistics relationships. Optimise website performance, UX and conversion. Guide customer acquisition, retention and promotional strategy using data-led insights. Ensure compliance and drive continuous improvement across all operations. What You Bring 57+ years eCommerce experience, ideally D2C. Strong commercial acumen and analytical skills. Leadership experience with cross-functional teams. Knowledge of eCommerce platforms (Shopify/Magento/WooCommerce) and CRM tools. Experience with digital marketing tools (Google Ads, Meta Ads, Klaviyo etc.). Degree in Business/Marketing/Digital Commerce (Masters beneficial but not essential). Benefits Performance Bonus Private healthcare Matched Pension scheme Life Assurance Additional holiday schemes Work from home (1-day per week) Well-being initiatives Skills: eCommerce Leadership And Management Commercial Acumen Digital Marketing Benefits: Performance Bonus Private Healthcare Matched Pension