Head of Ecommerce - DTC | Belfast | £75k - £90k | 10% Matched Pension, PHC, Bonus
The Head of Ecommerce will lead a newly formed standalone D2C business unit, taking full ownership of its commercial performance, operations, customer experience and growth strategy. This is a hands-on leadership role where the Head of Ecommerce will oversee finance, trading, marketing, technology and fulfilment, while guiding a small but high-performing team.
The ideal candidate will bring proven D2C scaling experience, strong commercial instincts and the ability to balance strategic direction with day-to-day execution. As the business enters its next growth phase, the Head of Ecommerce will play a crucial role in shaping sustainable, profitable expansion.
Key Responsibilities
* Define and deliver the eCommerce strategy to increase traffic, conversion and revenue across all digital channels.
* Conduct regular market and competitor reviews to identify new growth opportunities and maintain competitive advantage.
* Build clear business plans with measurable targets, ensuring resources and priorities align with commercial goals.
* Provide confident leadership across the business unit, ensuring smooth operations and strong cross-functional collaboration.
* Take full responsibility for the P&L, forecasting and reporting to senior stakeholders and the Board.
* Oversee financial processes including cashflow, profit analysis, tariffs, taxes and compliance.
* Develop business cases to support future hires, partnerships and investment needs.
* Manage end-to-end operations including stock, packaging, fulfilment and courier performance.
* Strengthen supplier, manufacturing and 3PL relationships to secure reliability, scalability and cost efficiency.
* Ensure the eCommerce platform is optimised for performance, stability and strong UX.
* Improve core metrics such as conversion rate, site speed and customer journey friction.
* Guide digital marketing activity across paid media, organic social, SEO, content and CRM.
* Lead performance marketing strategy to maximise spend efficiency and return.
* Use customer insight to drive retention, repeat purchase and lifetime value.
* Review promotional activity to ensure alignment with commercial goals and measurable impact.
* Uphold all regulatory, operational and marketing standards.
* Introduce new ideas, tools and processes that support efficiency, innovation and sustainable growth.
What We Are Looking For
* Strategic and commercially minded leader with strong experience in eCommerce, particularly within D2C environments.
* A Head of Ecommerce who can make data-led decisions and deliver both strategy and execution.
* Experience scaling eCommerce operations, managing P&L ownership and improving profitability.
* Confident communicator with the ability to influence stakeholders and lead cross-functional teams.
* Strong understanding of eCommerce platforms (e.g. Shopify, Magento, WooCommerce), CRM systems and key digital marketing channels.
* Skilled in supply chain operations, fulfilment processes and managing external partners such as 3PLs.
* Highly organised, resilient, and comfortable in a fast-moving environment.
* Degree-level education in Business, Marketing, Digital Commerce or related field (postgraduate qualifications a bonus).
Apply today to be considered for the position of Head of Ecommerce
BH34972