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Aftersales community management specialist

Hounslow
BYD Europe
Manager
Posted: 19 May
Offer description

About the role

We are looking for a proactive Community Management Specialist to drive the growth and engagement of our UK user community through localized content, campaigns, and events. Working closely with cross-functional teams, you will help strengthen user relationships, enhance community experience, and support ongoing engagement and retention initiatives across the UK market.


Work location: Uxbridge, London


Main Tasks and responsibilities:


Community Growth & Engagement

* Develop and execute community growth strategies tailored to the UK market
* Drive user engagement through campaigns, discussions, and interactive content
* Identify and nurture key users (KOLs, active contributors, brand advocates)


Content Planning & Management

* Plan and publish high-quality, localized content (posts, topics, campaigns)
* Moderate user-generated content to ensure quality and compliance
* Identify trending topics and align content with user interests


Campaign & Event Execution

* Plan and execute online and offline campaigns (e.g., test drive events, meetups)
* Collaborate with marketing and after-sales teams to launch engagement initiatives
* Support offline activities such as vehicle showcases and community events


Data & Insights

* Monitor community performance metrics (engagement, retention, growth)
* Analyze user behavior and optimize content and operations strategies
* Provide regular reports and actionable insights


Skills, Qualifications, and Experience Required:

* Bachelor’s degree or above
* 3+ years experience in community operations, social media, or content marketing
* Strong understanding of digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)
* Passion for automotive industry (EV knowledge is a plus)
* Excellent English communication and copywriting skills
* Strong sense of ownership and execution
* Strong understanding of the UK market, including local user behavior, culture, and digital trends
* Proven experience in localized community operations and user engagement strategies


We offer:

* Performance and experience based competitive remuneration
* 25 holidays + public holidays
* Scottish Widow workplace pension
* Private healthcare
* Commute allowance
* Salary sacrifice car scheme
* Department & company wide teambuilding events
* An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy


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