Senior Visual Identity Designer / Art Director
Freelance | 8–12 week booking | Up to £450 per day | London (Hybrid)
This creative agency is looking for a Senior Visual Identity Designer / Art Director with strong brand design credentials to join them on a major global rebranding project.
This role is for someone who knows how to shape the core visual idea of a brand — and then build the system that brings it to life everywhere.
From defining the visual language through to building scalable brand frameworks, this person will play a key role in developing a global identity that works across campaigns, social, film, events and beyond.
The opportunity
Working closely with a senior creative team, you’ll help develop and deliver a new visual identity system for a globally recognised brand, from early concept through to rollout.
The project will run in two phases.
Phase 1 – Visual identity concept
You’ll help shape the core design thinking behind the brand, exploring and developing:
* Distinctive visual territories and brand worlds
* Typography, colour systems and graphic language
* Logo design and usage rules
* Art direction principles for image and film style
* Layout systems and visual storytelling frameworks
This stage is about ideas as much as execution — defining the design philosophy and creative logic that will underpin the brand.
Phase 2 – System & rollout
Once the identity is defined, you’ll help translate it into a clear, scalable design system used across markets globally.
This includes:
* Building comprehensive brand guidelines
* Developing a flexible design toolkit
* Creating templates and example applications
* Defining how the identity works across
* social content
* campaign creative
* film and motion
* events and experiences
* marketing and internal communications
What they’re looking for:
* Strong experience creating brand visual identity systems
* A portfolio showing complete identity work — not just isolated design pieces
* Excellent typography, layout and craft
* Ability to translate strategic ideas into coherent visual systems
* Experience building brand guidelines and scalable frameworks
* Strong design rigour and attention to detail
* Confidence presenting work and explaining design thinking
* Comfortable collaborating within multidisciplinary creative teams
Nice to have
* Motion or animation experience
* Experience designing for social-first or content-driven brands
* Experience working on large or global brand projects
Booking details
* Freelance booking: 8–12 weeks initially
* Day rate: up to £450
* Location: London
* Hybrid: up to 3 days per week in the office
If you’re a conceptually strong designer who loves building brand systems — not just assets — this is a rare opportunity to help shape a global identity from the ground up.
Please share a portfolio showcasing brand identity projects and systems.
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