We are partnering with a fast-growing wellness brand to hire a Founder Associate who will work closely with multiple co-founders across all areas of the business, but with a strong focus on digital marketing, CRM and brand growth.
This is a rare opportunity to help build a business from the ground up, shaping how a new wellness brand operates, communicates and grows. Our client is a newly launched wellness facility designed as more than a destination - it's a space where the physical environment, digital presence and customer experience come together to define a modern approach to wellness.
As one of the first hires, you will work directly alongside highly successful founders, gaining hands‑on exposure to strategy, operations and execution across the business. This role offers the chance to make a tangible impact from day one, lead key marketing initiatives, and be involved in shaping the company’s future. It’s ideal for someone entrepreneurial, adaptable, and excited to learn across all areas of a fast‑growing business.
The Basics
* Working Hours: 40 hours p/w (minimum)
* Reporting to: the co-founders
Key Responsibilities
Digital Marketing + CRM
* Own and manage CRM systems and customer communications, including newsletters, email campaigns, and website updates
* Plan, write, and execute email marketing campaigns aligned with brand tone and growth objectives
* Analyse campaign performance (open rates, click‑through, conversion) and optimise accordingly
* Support the development and optimisation of customer journeys across digital channels
Brand, PR + Social Media
* Act as a key point of coordination with external PR agencies and freelancers
* Support delivery of social media strategy alongside external partners
* Ensure brand consistency across all customer-facing channels
* Assist with campaign launches, partnerships, and brand activations
Founder Support + Business Operations
* Work closely with the founders as a strategic and operational right hand
* Conduct research, prepare materials, and support decision-making across key business areas
* Assist in managing projects from concept through to execution
* Identify operational improvements and help implement scalable processes
Community + Customer Experience
* Support initiatives to strengthen and grow the brand’s community
* Help manage customer communications, ensuring a high‑quality and consistent experience
* Gather and synthesise customer insights to inform broader strategy
Generalist Projects + Growth
* Contribute across all areas of the business, including operations, partnerships, and product
* Take ownership of ad hoc projects and drive them independently
* Proactively identify opportunities to add value and support business growth
The Person
* 1–3 years’ experience in a startup, scale-up, or similarly fast‑paced environment (e.g. marketing, operations, consulting)
* Strong organisational and project management skills, with the ability to manage multiple priorities
* Excellent communication skills, both written and verbal
* Experience with CRM and email marketing platforms (e.g. Klaviyo, Mailchimp, HubSpot) is advantageous
* Data‑driven mindset with the ability to interpret performance metrics
* Highly proactive, resourceful, and comfortable working with ambiguity
* Demonstrated interest in wellness, consumer brands, or community‑led businesses
* Entrepreneurial mindset with a hands‑on approach
* Ability to work closely with senior stakeholders in a dynamic environment
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