Group Head of Marketing - Rotherham - Competitive Salary DOE
We are seeking a commercially driven, hands-on Group Head of Marketing to lead and deliver our marketing strategy across a growing, market-leading business within the fenestration and home improvement sector. This is a senior leadership role with full ownership of marketing strategy and execution. You will drive measurable growth through digital performance, lead generation, brand positioning and ROI-focused campaign delivery, while mentoring and developing a small marketing team. You will work closely with the Managing Director and senior leadership team to ensure marketing activity directly supports sales performance, pipeline growth and long-term business objectives.
Benefits
* Career development opportunities
* Nest pension
* Discounted Westfield
* Staff discounts
Responsibilities
* Develop and implement a data-driven marketing strategy aligned to commercial objectives
* Lead and optimise all digital channels including website, SEO, PPC, paid social, organic social, email and content marketing
* Drive high-quality lead generation and conversion rate optimisation across digital touchpoints
* Manage marketing budgets, allocating spend based on ROI and performance insights
* Define and track KPIs including lead volume, acquisition cost, quote generation and campaign ROI
* Oversee CRM, marketing automation and analytics platforms for accurate reporting
* Lead brand positioning, PR, exhibitions and external communications
* Create and oversee campaign content, landing pages, brochures and sales materials
* Identify new growth opportunities including regional campaigns, partnerships and trade events
* Provide regular performance reporting and actionable insights to senior leadership
What We’re Looking For
* Proven experience in a senior, hands-on marketing leadership role
* Strong digital marketing and performance campaign expertise
* Data-driven with clear commercial awareness
* Experience linking marketing activity directly to revenue outcomes
* Team leadership and stakeholder management experience
* Fenestration, construction or home improvement sector experience desirable
If you are interested in learning more about this exciting Group Head of Marketing opportunity, please click 'apply now'.
#J-18808-Ljbffr