About FairPlay Sports Media, we're a sports media network that builds and nurtures engaged communities of sports fans and bettors to create value for our partners.
We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.
Our portfolio includes market-leading brands such as oddschecker, WhoScored, SuperScommesse, FairPlay Technologies, and Confido. We have a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid, and The Jockey Club among others.
iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people.
We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way.
This role is responsible for writing and optimizing commercial content covering the biggest sporting events globally. To do this, you will need to show a clear understanding of popular sports including Football, Horse Racing, and Boxing.
In your day-to-day role, you will be tasked with producing content for Oddschecker, tailoring articles to suit the latest SEO trends and search results.
You will also be required to keep up to date with the affiliate sports betting industry, spotting the latest opportunities to generate regular ideas for the content schedule week-to-week, working alongside the content manager.
All aspects of this role will demand a high level of written English, and a keen attention to detail.
* Use Content Management Systems (CMS) to produce and manage content in an efficient but accurate manner.
* Assess the latest content produced in-house and by our partners and competitors to ensure our content is optimized for maximum exposure.
* Use SEO skills to analyse and optimise written affiliate content to improve performance
* You'll use your keen eye for detail to sub-edit content.
* Work with analytics tools such as Google Analytics and Search Console to create and improve on all content.
* Monitor the latest trends to ensure we are producing content targeting the latest terms and events.
* Work closely with our commercial and marketing operations team to ensure the latest offers are available, and are being used correctly in all content.
Main Responsibilities
This role involves:
1. Writing, uploading, and optimising affiliate content to produce substantial revenue.
2. Keeping up to date with the current performance of our affiliate content, to see what is working, what is not and where we can improve and form decisions based on the data.
3. Using Google Analytics and our in-house reporting tools to understand and influence future content decisions, and report to key stakeholders.
4. Ensuring our evergreen content is up to date and optimised for maximum performance to drive revenue alongside day-to-day content plans.
5. Writing and editing affiliate content across oddschecker and our partner sites.
6. Working alongside the Content Manager and the SEO team to improve content performance, and fulfil content briefs.
7. Understanding different SEO practices to make independent decisions to improve performance of key URL's.
8. Analysing affiliate revenue to form decisions and share key learnings.
9. Creating and updating our sporting content calendar ensuring all events are planned for in good time.
10. Providing ideas for content plans and strategy day-to-day to ensure we are maximising our affiliate content performance.
11. Providing ideas for product and marketing improvements that you believe will aid our growth as an affiliate content team.
12. Delivering out of hours commercial content where required to support the business.
What You'll Get Back From Us
Alongside being challenged daily and a real interest in your development, you will also receive:
* A subsidised Sky HD package, broadband, and discounted sky talk.
* A free Puregym membership.
* Free healthcare with Bupa, life assurance, and income protection.
* A pension scheme with up to 9% contribution from the company.
* A £1,000 training fund each financial year, to spend on your professional development.
* An unlimited holiday plan.
We're committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.
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