Job Description:
The EMEA Creative Director: Studio Lead is responsible for overseeing the in-house production of high-quality creative assets for McCormick’s brands across the EMEA region. This includes social videos, display ads, recipe photography, and more. The role focuses heavily on video content and ensures all projects align with brand guidelines. The Creative Director will lead a team of in-house creatives and freelancers specializing in photography, video editing, and food styling. Additionally, the role involves fostering collaboration and driving creative excellence to deliver impactful campaigns.
MAIN RESPONSIBILITIES
1. Lead a team of 4-5 creatives, freelancers, and agency partners to deliver content for campaigns and organic marketing across EMEA brands.
2. Manage studio operations, including equipment, props, and kitchen space, and create a collaborative, creative environment.
3. Direct all studio work, focusing on visual composition, lighting, and prop styling to enhance food appeal.
4. Provide on-set direction for lighting, camera angles, and props to ensure alignment with brand guidelines.
5. Set up and operate video equipment to ensure high-quality video that meets brand standards and showcases food effectively.
6. Edit footage with attention to timing, detail, and overall quality.
7. Edit video for various formats in Premiere Pro and After Effects.
8. Create rough storyboards for social videos and edit existing content.
9. Design concepts for display and product thumbnails.
10. Work with marketing leaders to develop annual production plans that align with media needs, secure funding, and prioritize content production.
11. Collaborate with chefs and food stylists to create appetizing and engaging visual content.
12. Collaborate with agency partners to version out assets initially concepted by external agencies.
13. Continuously apply analytics learnings to content production.
CANDIDATE PROFILE
1. Education & Experience: Bachelor’s Degree in Design, Film, or related field; relevant work experience including shooting food and managing creative teams; extensive experience with lighting techniques and equipment for high-quality visual content (both video and photography); strong background in art direction, specifically with food-related projects.
2. Skills & Expertise: Fluency in Adobe Creative Suite, experience managing and mentoring junior creatives, strong communication skills, ability to influence cross-functional partners, and manage multiple projects efficiently.
3. Creativity & Problem-Solving: Ability to stay true to brand identity while introducing creative content ideas, strong understanding of food visual appeal, and developing balanced content ideas.
4. Preferred Qualifications: Proficiency in project management tools (e.g., Workfront), experience establishing and running a content studio, working with multiple brands, and food knowledge to enhance authenticity.
COMPANY
McCormick manufactures and distributes spices, seasoning mixes, condiments, and other flavor products globally. With headquarters in Baltimore, Maryland, and nearly 60 locations worldwide, McCormick values a culture of respect, inclusion, and collaboration.
TO APPLY
McCormick works with external recruitment vendors via our Agency Portal. Unsolicited resumes from external agencies are not accepted. We are an equal opportunity employer and guarantee to interview all disabled applicants who meet minimum criteria.
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WHY WORK AT MCCORMICK?
Join us to be part of something bigger, with opportunities for growth, a culture of respect, and a passion for flavor.
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