CRM RETENTION LEAD WANTED Big growth plans. Smart strategy. Serious impact. We’re working with a trailblazing business that’s doubling down on customer experience and loyalty, and now they’re on the lookout for a CRM powerhouse to lead the charge. If you're part analyst, part strategist, part storyteller, this one's for you. Core task: Keep customers coming back, again and again. You’ll take the reins of the retention strategy, leading multi-channel campaigns that drive engagement, boost lifetime value, and build a brand experience people don’t just enjoy, but depend on. You’ll be the bridge between data and creative, owning the CRM lifecycle from email to push - all while keeping things personal, punchy, and on point. Your day-to-day: Run the show across CRM: planning, executing, and optimising retention campaigns across email, SMS, and push. Use data to your advantage: analysing performance, customer behaviours, and tweaking strategy to make every message land. Collaborate with brand and content teams to ensure messaging is sharp, on-brand, and scroll-stopping. Lead segmentation, A/B testing, and campaign reporting to ensure we’re always learning and levelling up. Own the VIP experience: ensuring high-value customers feel recognised, rewarded, and ready to stay. Track what competitors are doing: and do it better. Be a voice within the community: engaging directly with customers and shaping the brand’s relationship with them. You’ll thrive if you: Bring 3 years in CRM — ideally with Klaviyo or a similar ESP in your toolkit. Know how to balance creative flair with data-driven thinking. Understand the difference between good content and content that converts. Have a handle on basic HTML and love a deep dive into Excel. Can write killer copy and brief creatives with clarity and vision. Have a strategic mindset but love rolling up your sleeves. Know what makes a retention campaign tick, and what makes one stick. The details: Hybrid working with offices in Manchester (applicants must be UK based) Competitive salary benefits (readily available to discuss upon request) Clear path for progression in a fast-growth business A seat at the table, shaping the future of a retention strategy for a great brand A culture that values initiative, experimentation, and results Sound like you? Let’s talk. This isn’t a “tick-the-boxes” CRM role, it’s a high-impact, high-ownership opportunity to shape how a brand connects. Apply and we'll be more than happy to go over the role in more detail.