Web Marketing Analyst – Vertu Motors plc
Location: Gateshead
Salary: Up to £35,000 (dependent on experience)
Working Pattern: Hybrid
Key Responsibilities
* Lead on Google Analytics reporting, insight development, governance, and self-serve training.
* Manage Google Tag Manager and web call tracking across all group websites.
* Develop and maintain website, CTA, and web channel dashboards for the Digital Marketing team, ensuring alignment with business objectives and KPIs.
* Build attribution models and develop KPI targets to support marketing lead and sales plans.
* Provide analytics support for A/B testing, delivering insights for optimisation.
* Create actionable web analytics dashboards for the Marketing leadership team.
* Oversee digital marketing briefs into the Insight & Analytics team, prioritising and reviewing outputs.
* Act as marketing lead on web data governance, documentation, and definition.
* Recommend website performance improvements and support testing initiatives.
* Deliver insight and dashboards for third‑party lead generation, working closely with the Head of Marketplace Performance.
Skills & Experience
* Proven experience developing analytical insight using GA4.
* Strong knowledge of Google Tag Manager.
* Skilled in creating reports and dashboards in BI platforms (e.g., Power BI, Looker Studio).
* Strong analytical and problem‑solving skills with the ability to interpret complex datasets.
* Experience working with Google BigQuery.
* Ability to summarise and present complex marketing data into clear, actionable insights.
* Excellent communication skills to build trust and manage stakeholder expectations.
* High level of digital marketing acumen and a customer‑focused approach.
What We Offer
We invest more in our colleagues’ personal development than any other motor retailer. If successful, you’ll benefit from ongoing training, career progression, and a comprehensive benefits package.
* 25 days holiday (plus bank holidays), increasing with service
* Access to our online rewards platform for cashback and discounts
* Preferential service rates
* Colleague purchase scheme
* Share incentive scheme
* Pension plan
* Enhanced maternity & paternity benefits
Apply Today
Please note: Successful applicants will be required to complete employment checks, including verification of recent employment, address, credit history, and criminal record.
Seniority Level
* Entry level
Employment Type
* Full‑time
Job Function
* Marketing and Sales
Industry
* Motor Vehicle Manufacturing
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