Job Title: Sales Manager Location: Home-based with regular travel About the Company Our client is a well-established and globally connected organisation operating within the food ingredients and manufacturing sector. With a strong reputation for quality, innovation, and customer partnership, the business supplies a diverse portfolio of products and services to major food manufacturers across the UK and Ireland. The company fosters a collaborative, performance-driven culture and is committed to sustainable growth, continuous improvement, and delivering value to its customers. Role Overview Our client are seeking a commercially driven and strategic Sales Manager to manage and develop a portfolio of high-value regional accounts. This role plays a key part in driving revenue growth, profitability, and long-term customer partnerships while supporting the delivery of wider commercial objectives. You will work cross-functionally with internal teams and customer stakeholders to implement effective commercial strategies and identify new business opportunities. Key Responsibilities Sales & Profitability * Drive sales volume and profit across assigned accounts * Deliver against strategic, budgetary, and financial targets * Monitor performance and implement improvements to maximise results Account Management & Negotiation * Lead negotiations and implement annual agreements with key customers * Ensure alignment with company policies and commercial strategy * Identify and secure new accounts to support business growth New Business Development * Identify opportunities for new products and ingredient solutions * Collaborate on high-impact commercial projects * Engage with customer teams across NPD, production, quality, and marketing Financial Management * Monitor financial performance and payment terms * Work with finance to optimise commercial conditions and reduce risk Market Intelligence & Relationship Building * Build strong, long-term customer relationships * Gather and share market insights, trends, and competitor activity * Support informed business decision-making through market knowledge Candidate Requirements Experience & Knowledge * Proven experience in key account management or a similar commercial role * Track record of delivering sales growth and profitability * Strong understanding of the food manufacturing sector (baking industry knowledge highly desirable) * Experience managing complex commercial projects and new business initiatives Skills * Excellent negotiation and influencing skills * Strong analytical and data-driven decision-making ability * Effective communication and stakeholder management skills * Ability to work cross-functionally in a collaborative environment Attributes * Strategic and commercially astute mindset * Proactive and solutions-focused approach * Strong organisational and decision-making skills * Ability to work independently while contributing to team success * Detail-oriented with a focus on continuous improvement