About the Company
RDi employs cutting-edge production techniques to refine the process of managing sensitive data, messaging, IVD kitting and fulfilment.
Overview
The Commercial Engagement Executive is responsible for converting engaged leads into qualified sales opportunities through structured qualification, timely follow-up, and disciplined pipeline progression.
The role focuses on early-stage commercial conversations, lead triage, and opportunity validation. It acts as a critical bridge between Growth/Marketing activity and the core Sales team, ensuring that only sales-ready opportunities are progressed.
This is a hands-on commercial execution role. It is not a marketing role, a campaign-design role, or a full-cycle closing position.
Key Responsibilities
Lead Qualification & Triage
Own first live contact with inbound and engaged outbound leads
Conduct structured qualification calls and/or emails to assess fit, intent, urgency, and stakeholders
Rapidly disqualify low-fit or low-intent opportunities
Ensure all interactions are accurately captured in HubSpot
Early-Stage Commercial Discovery
Run lightweight discovery conversations (not full sales discovery)
Validate problem relevance, buying context, and timing
Identify stakeholders and decision-making structure
Capture clear, factual qualification notes
Opportunity Progression & Handover
Progress qualified leads through agreed early pipeline stages
Book high-quality discovery meetings for Sales
Ensure opportunities meet agreed qualification criteria prior to handover
Provide Sales with concise context, risks, and agreed next steps
CRM Discipline & Pipeline Hygiene
Maintain accurate lifecycle stages, deal fields, and close dates
Treat CRM accuracy as a commercial responsibility
Flag stalled or poor-quality opportunities early
Collaboration & Feedback Loop
Work closely with Sales to improve qualification quality
Act on feedback from Sales to refine early-stage assessment
Support forecasting accuracy through disciplined pipeline management
Core Skills
Experience in Inside Sales, SDR, or commercial support roles
Comfortable running qualification conversations with prospects
Strong CRM discipline (HubSpot preferred)
Clear, structured communicator
Commercial curiosity and confidence to challenge
Desirable
B2B sales environment experience
Exposure to healthcare, life sciences, technology, or regulated markets
Familiarity with qualification frameworks (e.g. BANT)
Compensation and Package
26 days annual leave
Hybrid working
Private medical insurance
Group life assurance
Group income protection