Marketing Manager - Home Entertainment - MarTech - (Maternity Cover, 12 Months)
London-based, Global Media & Entertainment Industry
A leading global media and entertainment company is seeking a Marketing Manager (Maternity Cover) to support its International Home Entertainment division. This role will manage product marketing and strategic release plans for blockbuster films, award-winning TV series, kids' franchises, and animation in both digital (VOD, EST) and physical formats (4K, Blu-ray, DVD).
You'll be the lead for TV, Kids, and Animation content, optimising release strategies, driving campaigns with key digital and retail partners, and ensuring maximum sales performance across international territories. A major focus will be Australia & New Zealand licensee markets, where you'll guide partner campaigns, assess effectiveness, and support franchise growth.
Key responsibilities include:
1. Managing end-to-end release strategies for new movies, series, and catalogue titles.
2. Working with partners to deliver impactful digital and physical marketing campaigns.
3. Overseeing promotional calendars, pricing strategies, and merchandising opportunities.
4. Liaising with global teams to ensure creative assets are delivered and localised on time.
5. Providing insights, reporting, and recommendations to optimise sales performance.